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Award winning medical marketing services for doctors. Contact us today for information about our nationwide medical marketing services. We are proud to offer our services to any medical practice within the United States.
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ABOUT US

We provide medical marketing services to doctors, dentists, plastic surgeons, LASIK surgeons and medical spas. We provide medical marketing services to clients in: Tampa, FL, Sarasota, FL, Orlando, FL, Jacksonville, FL, Miami, FL, Charlotte, NC, Winston-Salem, NC, Raleigh, NC, Durham, NC, Charleston, SC, Myrtle Beach, SC, Atlanta, GA, and throughout the U.S.

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3 11, 2017

5 Steps to Marketing Success in 2018

As the current year nears its end, it is the perfect time for businesses to begin strategizing for the year ahead. It is also an ideal time to audit what worked and didn’t in 2017.

Most small to midsize healthcare organizations function without a marketing plan. This often results in a higher marketing spend with less effective campaigns. Even if you do not have the time or resources to develop a comprehensive medical marketing plan, you can implement some of the more essential features of one. Here are five things you must know about your business in 2018. […]

16 10, 2017

Why a Competitive Analysis is a Necessity for All Businesses

Virtually every business in the world has a competitor of some kind. Coke versus Pepsi, iPhone versus Samsung, and the list goes on and on. Competition is good. It provides consumers with choices. When it comes to healthcare, choices can bring life-saving options to patients.

As healthcare is transformed to a commodity, competition grows fiercer. […]

29 09, 2017

The Elusive Social Media Source: Understanding Social Media ROI

A challenging feat for many businesses is tracking what is working in their marketing efforts. Knowing the importance of lead tracking and having a team that is committed to helping solve for it can be entirely two separate tasks.

When it comes to social media, the challenge of marketing tracking becomes even more daunting. Customers are most often quick to cite the Internet as their source, but could it be the Facebook ad you ran that first introduced them to your business and eventually made them call? How will you know for sure? Understanding social media ROI is an absolute necessity for any business. […]

15 09, 2017

Medical Cannabis Marketing in Today’s Restricted Marketplace

For the states where medical cannabis is legal, navigating the restricted waters of the market can be quite tenuous. Add to this the need to overcome any negative stigmas associated with marijuana, and you create a considerable challenge for anyone in the medical cannabis industry. […]

21 08, 2017

The Cost of Employee Engagement in Healthcare

The key to a successful business is having a team of talented, committed and engaged people. The employees within an organization are its lifeblood. This couldn’t be truer in healthcare where turnover is high and finding qualified staff can be challenging and time-consuming. […]

9 08, 2017

Three Things You Must Know Before Using Stock Images

Pairing images with marketing messages is an important marketing strategy tactic. It increases retweets on Twitter by 150% and boosts Facebook engagement 2.3x over posts without pictures.

Unless you’re a photographer with a substantial portfolio, at some point, you will need to use an image that was created by someone else. Paying for a picture to go with every marketing message can be quite costly. Unknowingly, many businesses go to the Internet to search for images for just this purpose. They find relevant images on sites like Google and then proceed to download and use them. While this sounds innocent enough, the risk of being caught and facing copyright infringement penalties are hefty. […]

26 07, 2017

Discretion in Social Media and How Some Doctors Get it Wrong

Social media is an attractive medical marketing strategy for most healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain business and privacy standards in such an open environment? In this realm of friends and followers, it is easy for healthcare providers to blur the lines by becoming engrossed in status updates, reviews, and conversational comments. When planning a social media marketing strategy, physicians must first and foremost understand where to draw the discretionary line between professionalism and patient privacy. […]

13 06, 2017

Value-Based Healthcare – Transforming Patient Satisfaction and Outcomes

The value-based healthcare model has the potential to transform both patient satisfaction and outcomes. Properly implemented, the foundation of the value-based care model is improving value for patients. This means improving patient outcomes without raising the cost of care. In this heavily volume-driven healthcare society, this paradigm switch can transform patients who feel like a number, to patients who feel valued.

[…]

9 05, 2017

Seven Tactics to Improve Search Ranking

Having a website is one thing. Getting found online is another. For a website to rank well online, certain tactics must be implemented. While some are a one-time occurrence, others require regular maintenance. Search engine optimization (SEO), can get rather expensive. Rather than doing without good search ranking, consider implementing the following seven tactics. A knowledgeable staff person can easily apply these tactics. […]

14 04, 2017

Why a Website Isn’t Enough Anymore

Having a website is not enough anymore. The extreme competitiveness of the healthcare marketplace has created urgency for businesses to have a website that gets found, gets clicks and gets calls.

In our opinion, the most valuable marketing tool a business can have today is a well-built and engaging website. It is often the first interaction a prospective customer has with your business. Smart business owners realize this and are making sure their first encounter is a positive one. […]

27 03, 2017

5 Secrets for Generating More Physician Referrals for Your Healthcare Practice

Most specialists and surgery centers are dependent on doctor referrals. The challenge many have, however, is keeping those relationships strong and generating new ones. Here are 5 secrets to help generate more doctor referrals for your practice.

8 03, 2017

The Weakest Link: Tips for Improving Employee Engagement in Healthcare

If you want a great medical practice, you must have employees that care.

A recent Gallup report revealed that more than 70 percent of employees are disengaged at work. This means they are not invested in what you are doing as an organization, or to put bluntly, they just don’t care. This blasé attitude can mean significant trouble for the doctor trying to create a superior patient experience. […]

28 02, 2017

How to Write a Killer Doctor Biography

A biography is most often the first place a prospective patient goes when wanting to learn about a provider. It is the obvious place to showcase education and experience. While this information is important to those considering your care, there are other additions that should be made. These additions can transform a basic doctor biography into a powerful story that conveys the personality, knowledge and expertise needed to build trust. […]

1 02, 2017

Why Storytelling is a Must-Have Content Marketing Strategy

Storytelling is an art and a science. The best stories are the ones that transport the reader to a different place and time. They allow the reader to visualize themselves amongst the characters because the storyline is so detailed they envision themselves there. A good story makes you feel something for the characters – whether good or bad. It makes you think and triggers an emotional response from you that pulls you in further. […]

23 01, 2017

5 Ways Doctors are Failing Patients

The goal for years has been to help patients become more active in their healthcare planning. As patients become more partner-like, the expectations they have of their healthcare team increases. While some expectations are wants, such as an attractive office and free Wi-Fi, others are needs. When doctors fail to meet these needs they risk lower Medicare and Medicaid reimbursement rates and revenue growth because of poor patient satisfaction. Here are six ways that doctors are failing their patients. […]

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