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Award winning medical marketing services for doctors. Contact us today for information about our nationwide medical marketing services. We are proud to offer our services to any medical practice within the United States.
To request a free consultation or additional information about any of our services, please contact us. We look forward to hearing from you.

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ABOUT US

We provide medical marketing services to doctors, dentists, plastic surgeons, LASIK surgeons and medical spas. We provide medical marketing services to clients in: Tampa, FL, Sarasota, FL, Orlando, FL, Jacksonville, FL, Miami, FL, Charlotte, NC, Winston-Salem, NC, Raleigh, NC, Durham, NC, Charleston, SC, Myrtle Beach, SC, Atlanta, GA, and throughout the U.S.

Melanie Herron

About Melanie Herron

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So far Melanie Herron has created 92 entries.
12 07, 2017

Does Influencer Marketing Work in Healthcare?

If a picture is worth a thousand words, a picture taken and shared on social media by an influencer of a product or service should be worth a million – dollars.

A simple picture or post shared by an influencer can often do more for a brand than traditional marketing campaigns. The reason? Influencer marketing allows brands to reach not only the influencer’s audience but their audience’s network as well, expanding their reach exponentially. […]

14 03, 2014

Measuring the Impact of Social Media Marketing in Healthcare

Social media marketing has transformed the way medical practices, facilities and hospitals communicate with their patients and community. Social media provides a place for patients to share their experience and ask questions. It also provides a place for the organization to share. What is challenging to measure however, is the impact social media has on the business. This can make it difficult to determine if a business is actually growing due to their social media efforts […]

27 02, 2014

Healthcare Marketing Strategies that Actually Work

Growing a medical practice or facility has changed drastically over the years. Consumers understand they have a choice when it comes to medical and dental providers and insist on seeing the best. Consumers no longer trust claims made by providers that they are the best or use the latest technology. They need other evidence before making a decision. This is where Internet marketing and social media come in. […]

21 02, 2014

ROI Measurement for Healthcare Marketing

Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment, you must track your marketing performance. Here are a few tips to help make that process a little easier. […]

14 02, 2014

Smart Medical Marketing

Smart medical marketing involves knowing what works and doesn’t work. It means not being afraid to try new things to generate patients. It is measuring the return on investment (ROI) of every aspect of your strategy. It means stopping something that is not generating new patients. Yet busy medical practices often fall short in truly understanding what is working and what is not in their marketing strategy. […]

7 02, 2014

Doctors: Don’t let Your EHR Ruin the Patient Experience

Eye contact is something we admire in a person. It shows respect and tells us that the person we are speaking to is paying attention to what we are saying. It is easy to understand why a patient would be frustrated with a doctor who is too busy looking at computer screen than them. […]

30 01, 2014

The Science Behind Email Marketing

As the healthcare industry evolves into a more consumer driven marketplace it essential that businesses implement strategies that allow them to retain existing patients while securing new ones. There are many ways to market within healthcare, and thankfully they are more economical than ever before. Traditional marketing methods such as print and radio advertising have made way for the less costly and more effective social media and email marketing.

A study conducted by consulting firm McKinsey and Co. found that email marketing is estimated to be nearly 40 times more effective in prompting purchases than Facebook and Twitter combined. The reason for this is because 91 percent of US consumers still use email daily. […]

30 01, 2014

The Science Behind Email Marketing

As the healthcare industry evolves into a more consumer driven marketplace it essential that businesses implement strategies that allow them to retain existing patients while securing new ones. There are many ways to market within healthcare, and thankfully they are more economical than ever before. Traditional marketing methods such as print and radio advertising have made way for the less costly and more effective social media and email marketing.

A study conducted by consulting firm McKinsey and Co. found that email marketing is estimated to be nearly 40 times more effective in prompting purchases than Facebook and Twitter combined. The reason for this is because 91 percent of US consumers still use email daily. […]

21 01, 2014

WOW Patient Experiences and Why You Need Them

The patient experience has become the cornerstone for medical practice and facility growth. Without positive patient experiences a medical practice risks negative reviews and declining revenue. A positive patient experience however, is tied to professionalism as it motivates clinicians to take extra steps on behalf of their patients. This is how a practice grows. […]

10 01, 2014

How to Make Blogging Less of a Headache in 2014

Medical providers have an inherent responsibility to educate their patients. Outside of the exam room one of the most effective ways to achieve this is through medical blogging. Blogging not only provides information on health related topics, it is also an excellent way to generate new leads and patients. The challenge that many practices realize when launching a blog is the time investment. While writing a blog a week may not seem too difficult, it often proves challenging for even the most creative writers. Here are some tips to help make blogging less of a headache in the New Year. […]

10 01, 2014

How to Make Blogging Less of a Headache in 2014

Medical providers have an inherent responsibility to educate their patients. Outside of the exam room one of the most effective ways to achieve this is through medical blogging. Blogging not only provides information on health related topics, it is also an excellent way to generate new leads and patients. The challenge that many practices realize when launching a blog is the time investment. While writing a blog a week may not seem too difficult, it often proves challenging for even the most creative writers. Here are some tips to help make blogging less of a headache in the New Year. […]

31 12, 2013

New Year, New Social Media Strategy

The New Year is upon us and with it comes the opportunity to grow while improving the lives of those who encounter your medical practice. Social media has proven to be an effective way to increase exposure online, engage with patients and share information. Even if you are already using social media platforms such as Facebook and Twitter, you should consider refreshing your social media marketing strategy to keep it engaging. Here are three tips to help you start the New Year on the right foot. […]

16 12, 2013

How Seasonal Marketing Can Help Your Medical Practice

For many practices, the seasons present varied marketing opportunities. Certain procedures and treatments are performed best during specific times of the year. Different seasons also bring patients in that you do not normally see during other times of the year. Though your workload may be increasing, did you know that this is an ideal time to make the most out of your  medical marketing strategy? For example, when patients visit a specialist, such as an ophthalmologist or ENT physician, they can be treated for more than just dry eye or allergies. As physicians, it is up to you to take initiative and market these services in order to maximize your patients’ satisfaction and keep them from walking into the office of a competitor for something you could have treated yourself. […]

16 12, 2013

How Seasonal Marketing Can Help Your Medical Practice

For many practices, the seasons present varied marketing opportunities. Certain procedures and treatments are performed best during specific times of the year. Different seasons also bring patients in that you do not normally see during other times of the year. Though your workload may be increasing, did you know that this is an ideal time to make the most out of your  medical marketing strategy? For example, when patients visit a specialist, such as an ophthalmologist or ENT physician, they can be treated for more than just dry eye or allergies. As physicians, it is up to you to take initiative and market these services in order to maximize your patients’ satisfaction and keep them from walking into the office of a competitor for something you could have treated yourself. […]

5 12, 2013

Ten Things Patients Want from Their Medical Provider

We get it. Patients want a better experience. But what does this really mean? The elusive positive patient experience may seem challenging to get right without clear direction from none other than the patient.

Catalyst Healthcare Research conducted a study of 400 baby boomers living in the US. This age group was selected because it was believed by the researchers to represent a large segment of society and consistent users of healthcare. The information gathered was useful. It provides healthcare providers with something concrete to use for improvement. Here are ten things patients reported that you can implement in your practice to improve the patient experience today: […]

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