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Award winning medical marketing services for doctors. Contact us today for information about our nationwide medical marketing services. We are proud to offer our services to any medical practice within the United States.
To request a free consultation or additional information about any of our services, please contact us. We look forward to hearing from you.

Call 1-888-324-5559 toll-free.

ABOUT US

We provide medical marketing services to doctors, dentists, plastic surgeons, LASIK surgeons and medical spas. We provide medical marketing services to clients in: Tampa, FL, Sarasota, FL, Orlando, FL, Jacksonville, FL, Miami, FL, Charlotte, NC, Winston-Salem, NC, Raleigh, NC, Durham, NC, Charleston, SC, Myrtle Beach, SC, Atlanta, GA, and throughout the U.S.

Melanie Herron

About Melanie Herron

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So far Melanie Herron has created 92 entries.
27 11, 2013

Understanding Your Medical Website and Why it Matters

The healthcare industry has changed dramatically over the recent years. Patients are aware now more than ever of the choices they have. Medical providers that offer fee for service specialties such as plastic surgery and LASIK, are often more aware of this than most providers. Competition can be tough and can make your practice feel less like a place of treatment and more like a place of commerce. But many providers forget that we no longer live in a market driven by the practice with the ever-present or most persuasive ad campaign. Most patients search for doctors online, where information is available at their convenience. Medical marketing is now about going to the patient, not bringing the patient to you. […]

22 11, 2013

Five Mistakes to Avoid in Medical Marketing

Growing a medical practice in today’s competitive marketplace can be challenging regardless the specialty. Healthcare consumers are more savvy and educated about their options. They make choices differently. They expect more from their healthcare providers. That is why when marketing a medical practice it is essential to avoid certain mistakes. […]

15 11, 2013

Your Medical Practice is On Social Media – Now What?

Implementing a social media presence is a big step towards effectively marketing a medical practice or facility. For many practices, the decision to get started in social media was arduous. Once the presence has been established, practices often find themselves waiting for the phone to start ringing off the hook with new leads. While social media does work at increasing patients, the growth doesn’t happen over night. That is why it is important to measure the efficacy of your social media efforts. […]

8 11, 2013

Why Keywords Matter in Your Healthcare Website

Have you ever found yourself itching for information? Have you ever been curious to know the answer to a particular question or the location of a particular place? How often have you gone to Google or another search engine trying to find the answer, only to be overwhelmed with a myriad of unrelated web links? Search engines often make looking for the “right” information a grueling process, yet they are a first-line resource for the majority of Internet users. They will likely be the first-line resource for potential patients of yours, as well.  […]

30 10, 2013

Monetizing Your Patient Base

As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients.

Take a step back and let that thought sit.

Practices often become preoccupied with attracting new patients either through advertising in print, media, or billboards. However, one of the largest new patient pools are existing patients. Overlooking the wealth of contacts and connections that existing patients provide would be doing a disservice to your practice. […]

24 10, 2013

5 Mistakes to Avoid When Implementing Facebook in Healthcare

When your medical practice begins its social media campaign, one of the foremost actions you take should involve creating a Facebook page.  Why? Because, like any business, you go where your customers are, and Facebook is where your patients live. It has over 1 billion users, and close to half of them spend more time talking to people via social media than they do in real life.  And if you think Facebook is simply for young people, think again. In the US, 67 percent of Internet users are on Facebook. It is only natural to utilize Facebook as a marketing tool to help your practice grow. […]

11 10, 2013

Patient Loyalty Programs: What’s in it for Me?

As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. It is even more important to satisfy patients’ needs in order to effectively grow. As patients’ choices grow, the need to reward them for their loyalty and referrals grows with it. One of the most effective ways to improve patient loyalty by wowing patients is through patient loyalty reward programs. […]

22 08, 2013

Productive Physicians and Happy Patients

The past few blogs have focused on employees and patients but doctors also play a big role in retaining patients. When a patient makes contact with a practice is it usually an employee that they meet. The employees can be the highly engaged, but if the doctor is not productive, it counteracts this effect. […]

7 03, 2013

Don’t Put All Your Marketing Eggs in One Basket

When marketing in any industry, it is important to choose the most effective ways to promote your business with the smallest monetary investment. Social media marketing has evolved into a very popular way for businesses to promote their practice and facilitate communication because it is inexpensive and highly utilized. It is important to understand however, that while social media marketing can be very effective when executed properly, it is not the only way to inexpensively drive new business into your practice. […]

25 02, 2013

To Request Patient Reviews or Not – that is the Question

A common question we receive when talking with clients and prospects about online review sites is whether or not it is appropriate to request that patients share their experience online. Our answer at MindStream Creative is absolutely! If you are providing high quality care to your patients, you must get the word out. There is no better way to do this than from the mouths (and fingers) of your patients. […]

13 02, 2013

Looming HIPAA Changes Set Stricter Guidelines for Patient Privacy

With almost 90% of businesses on Facebook, the climate of communicating with patients has changed dramatically. It is no longer a matter of if a healthcare provider should join social media; it is a matter of when. Deciding to implement social media within healthcare is a big decision. It is a time consuming process that many providers delegate to staff members with reasonable knowledge of social media management. The problem with this has always been the inherent risk of a HIPAA violation. Many businesses using social media have unknowingly violated their patients right to privacy. With the recent release of the 500+ page HIPAA Omnibus Final Rule, those within the healthcare umbrella must prepare themselves for the upcoming changes or suffer the consequences to the tune of $1.5 million. […]

7 02, 2013

How Listening Changes Everything in Healthcare

Health is one of the most valuable things to any individual. As someone who has an impact on a patient’s wellbeing, lending a listening ear to fears and concerns is important for you to remember, because it is one of the most direct ways to grow your practice. Unfortunately, it’s not always the easiest thing to do. But just as there are many different sorts of patients, there are many different ways to open up patient dialogue, and some of them are easier than you would think! […]

1 02, 2013

Blogging Effectively Between Patients

Blogging is one of the most effective ways to generate new leads and patients for your medical organization. Marketing has evolved from selling to educating. Blogs allow businesses to provide information on a variety of topics that are relevant to their organization. When executed properly, blogs position medical providers as thought leaders in their industry. To be successful however, new blogs must be added with regular frequency. We recommend that blogs be updated at a minimum of twice per month. This can be challenging for even the most experienced writers. Here are some tips to help you effectively blog between patients. […]

25 01, 2013

Should You Hire a Marketing Employee or Outsource?

A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president of a healthcare marketing company. Let’s face it, there are many marketing companies out there and more than a few have given the industry a questionable reputation. Don’t let a few rotten eggs discount the benefits that can be gained from hiring a reputable healthcare marketing firm to manage the growth of your practice. […]

25 01, 2013

Should You Hire a Marketing Employee or Outsource?

A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president of a healthcare marketing company. Let’s face it, there are many marketing companies out there and more than a few have given the industry a questionable reputation. Don’t let a few rotten eggs discount the benefits that can be gained from hiring a reputable healthcare marketing firm to manage the growth of your practice. […]

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