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Award winning medical marketing services for doctors. Contact us today for information about our nationwide medical marketing services. We are proud to offer our services to any medical practice within the United States.
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ABOUT US

We provide medical marketing services to doctors, dentists, plastic surgeons, LASIK surgeons and medical spas. We provide medical marketing services to clients in: Tampa, FL, Sarasota, FL, Orlando, FL, Jacksonville, FL, Miami, FL, Charlotte, NC, Winston-Salem, NC, Raleigh, NC, Durham, NC, Charleston, SC, Myrtle Beach, SC, Atlanta, GA, and throughout the U.S.

Blog

13 06, 2017

Value-Based Healthcare – Transforming Patient Satisfaction and Outcomes

The value-based healthcare model has the potential to transform both patient satisfaction and outcomes. Properly implemented, the foundation of the value-based care model is improving value for patients. This means improving patient outcomes without raising the cost of care. In this heavily volume-driven healthcare society, this paradigm switch can transform patients who feel like a number, to patients who feel valued.

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9 05, 2017

Seven Tactics to Improve Search Ranking

Having a website is one thing. Getting found online is another. For a website to rank well online, certain tactics must be implemented. While some are a one-time occurrence, others require regular maintenance. Search engine optimization (SEO), can get rather expensive. Rather than doing without good search ranking, consider implementing the following seven tactics. A knowledgeable staff person can easily apply these tactics. […]

14 04, 2017

Why a Website Isn’t Enough Anymore

Having a website is not enough anymore. The extreme competitiveness of the healthcare marketplace has created urgency for businesses to have a website that gets found, gets clicks and gets calls.

In our opinion, the most valuable marketing tool a business can have today is a well-built and engaging website. It is often the first interaction a prospective customer has with your business. Smart business owners realize this and are making sure their first encounter is a positive one. […]

27 03, 2017

5 Secrets for Generating More Physician Referrals for Your Healthcare Practice

Most specialists and surgery centers are dependent on doctor referrals. The challenge many have, however, is keeping those relationships strong and generating new ones. Here are 5 secrets to help generate more doctor referrals for your practice.

8 03, 2017

The Weakest Link: Tips for Improving Employee Engagement in Healthcare

If you want a great medical practice, you must have employees that care.

A recent Gallup report revealed that more than 70 percent of employees are disengaged at work. This means they are not invested in what you are doing as an organization, or to put bluntly, they just don’t care. This blasé attitude can mean significant trouble for the doctor trying to create a superior patient experience. […]

28 02, 2017

How to Write a Killer Doctor Biography

A biography is most often the first place a prospective patient goes when wanting to learn about a provider. It is the obvious place to showcase education and experience. While this information is important to those considering your care, there are other additions that should be made. These additions can transform a basic doctor biography into a powerful story that conveys the personality, knowledge and expertise needed to build trust. […]

1 02, 2017

Why Storytelling is a Must-Have Content Marketing Strategy

Storytelling is an art and a science. The best stories are the ones that transport the reader to a different place and time. They allow the reader to visualize themselves amongst the characters because the storyline is so detailed they envision themselves there. A good story makes you feel something for the characters – whether good or bad. It makes you think and triggers an emotional response from you that pulls you in further. […]

23 01, 2017

5 Ways Doctors are Failing Patients

The goal for years has been to help patients become more active in their healthcare planning. As patients become more partner-like, the expectations they have of their healthcare team increases. While some expectations are wants, such as an attractive office and free Wi-Fi, others are needs. When doctors fail to meet these needs they risk lower Medicare and Medicaid reimbursement rates and revenue growth because of poor patient satisfaction. Here are six ways that doctors are failing their patients. […]

16 12, 2016

Five Things Your Website Design Shouldn’t Have

A website is one of the very first things prospective customers see. Once they land on your website, however, you have about 2 seconds to convince them to stay. There are a lot of things that can make them bounce off. Here are five website design features you should remove immediately to make a more positive viewing experience for your visitors. […]

30 11, 2016

Why Marketing Automation is More Important than You Think

When deciding to invest money in a marketing strategy, the ultimate goal is to bring in new customers. To ensure marketing efforts are effective, the source of each patient or customer should be tracked. This can prove to be challenging for many businesses, especially when patients recite that they heard about the practice through “the internet.” […]

16 11, 2016

What Doctors Thought They Knew About Social Media Marketing, But Really Don’t

The use of social media within healthcare has grown tremendously over the past five years. Initially hesitant, healthcare providers and leaders have for the most part, accepted the fact that when done well, social media marketing helps build relationships and grow organizations. The success a healthcare organization or any other business has from using social media depends largely on how it is used. While the purpose of implementing any medical marketing strategy is to grow, with social media it is about much more. Social media is not just about the doctors or the practice; it is about the patient, or prospective patient. […]

24 10, 2016

Three Simple Ways to Improve Employee Satisfaction Today

The desire for recognition is not a new concept. It is a fundamental human need to feel appreciated for the work that we do. Yet, according to Gallup, 70% of Americans feel unhappy, uninspired and less engaged at work. […]

14 10, 2016

Better Healthcare Branding in 3 Steps

A brand is the very essence of a business. It conveys who the company is, what the company does and why consumers should trust them. It is the thing that establishes credibility. It is a part of everything the organization does every day. A successful brand is not only recognized by consumers, it is chosen by them. Healthcare marketing is no different. It has become more competitive than ever before and organizations are realizing the importance of building a better brand in order to stand apart from the competition. Here are three tips to building a better healthcare brand: […]

29 09, 2016

5 Tips for Better Patient Communication

Communication is vital for a patient’s health and helps deepen the provider/patient relationship. Studies show that there is a strong correlation between the communication skills of the healthcare team and the patients ability to follow recommendations. Here are 5 tips to improve patient communication in your practice. […]

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