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Award winning medical marketing services for doctors. Contact us today for information about our nationwide medical marketing services. We are proud to offer our services to any medical practice within the United States.
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ABOUT US

We provide medical marketing services to doctors, dentists, plastic surgeons, LASIK surgeons and medical spas. We provide medical marketing services to clients in: Tampa, FL, Sarasota, FL, Orlando, FL, Jacksonville, FL, Miami, FL, Charlotte, NC, Winston-Salem, NC, Raleigh, NC, Durham, NC, Charleston, SC, Myrtle Beach, SC, Atlanta, GA, and throughout the U.S.

Blog

20 09, 2016

5 Tips for Better Visual Marketing

Visual marketing involves using images, videos, infographics and more to share information in an engaging and untraditional way. More businesses are using visual marketing to not only shape their brand, but to tell a story. Here are 5 tips for better visual marketing for your business.

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22 08, 2016

One Simple Secret for Boosting Patient Engagement

Patient engagement has become increasingly important for healthcare providers. This is because evidence has shown that engaged patients have better experiences, better health and lower clinical costs. But what can a doctor or other healthcare provider do to ensure their patients are engaged? […]

3 08, 2016

The Best Patient Review Advice for Doctors

Negative reviews are an unfortunate reality of life. There is no way in the world to make every customer or patient happy all the time. There is always going to be something that could have been done better or differently in a customer or patient’s life. When the negative experience makes its way to the Internet, a once private incident becomes very public. […]

31 07, 2016

Tips for Reducing HIPAA Violation Risks on Social Media

Social media marketing has evolved into a highly effective tactic for deepening relationships with patients and continuing the communication after they leave the office. Yet when healthcare providers communicate with patients on public sites such as Facebook they run the risk of violating patient privacy. Rather than fearing social media and holding back on communicating with patients online, get social media savvy with the following five tips. […]

19 07, 2016

What to Do When Word of Mouth Marketing Doesn’t Work Anymore

Many medical practices have successfully grown with little to no marketing at all. The majority of these practices rely on referral or word of mouth marketing. The challenge with this medical marketing strategy is that the entire business depends on one tactic. These practices are putting all of their proverbial marketing eggs in one basket. What happens when patient and provider referrals are not enough? What happens when negative reviews keep potential patients away? […]

29 06, 2016

How to Jumpstart Your Word of Mouth Marketing Program

Word of mouth (WOM) marketing is considered by 59% of small business owners to be the most effective form of marketing. Yet, many healthcare organizations fail to use WOM to its’ full potential. This is especially true for medical practices, where smaller marketing budgets and a lack of defined referral programs are more prevalent. What happens if referrals drop or stop completely? Here are four tips to jumpstart your word of mouth marketing program. […]

15 06, 2016

How Patient Education Videos Can Improve Compliance and Outcomes

The need with which healthcare providers share information with patients must evolve to meet the regulatory requirements of Meaningful Use, Value-based purchasing and the Hospital Readmissions Reduction Program. In order to improve compliance and outcomes, these materials must be provided in a format that patients understand. […]

26 05, 2016

Why Authentic Marketing Is Good for Business

Authenticity can be defined as being real or genuine. As humans bombarded with over the top marketing messages, we have naturally become skeptics and hesitant to believe almost anything we hear. Businesses have become likened to politicians, just trying to get the sale. But that’s not true for many businesses that truly want to do more than just make a profit. They have simply been marketing the wrong way for a long time. For survival, businesses need to abandon traditional marketing tactics and focus on being real. […]

3 05, 2016

The Science of Color in Medical Marketing

Color evokes an emotional response within people. In healthcare, the colors used in marketing and branding can give a patient confidence or make them feel at edge. Studies have shown that color can influence 60-80% of a customer’s buying decision. Studies also show that color is the first thing a consumer notices about a logo. […]

18 04, 2016

The Impatient Patient: 4 Tips for a Shorter Patient Wait

Time is something we are all in short supply of. This is a distinct realization many patients have when waiting to see their healthcare provider. Wait times are a major drain on the patient experience, with a staggering 97% of patients frustrated by wait times, according to a 2013 study by SoftwareAdvice. I personally am due to see a doctor who is truly amazing, but dread waiting over an hour just to get called back. Then it’s usually another 30 minutes before the doctor comes in. I know this isn’t typical, but it is very real and if it’s happening in your office too, change is in order. […]

4 04, 2016

One Marketing Trick Doctors Can Use to Distinguish Them From Their Group

A common concern we hear from doctors who are part of group practices is the feeling that the organization is not marketing them. It can be financially challenging for a healthcare system that has 10 doctors to market each provider individually, so instead, they market the group as a whole. That leaves the doctor who wants to build their own name in the community with the responsibility of managing and funding the endeavor. But it doesn’t have to be expensive. There is one marketing trick doctors can do to build their patient base and distinguish them from their group.  […]

25 03, 2016

5 Things Your Healthcare Marketing Must Have

Competing in this ever-changing healthcare marketplace has become more and more challenging. Patients have higher expectations of their medical providers and are taking a more active role in their healthcare planning and delivery. To effectively market and grow any business there are a few foundational elements that must be in place to ensure proper execution and results. Here are five things your healthcare marketing must have to grow. […]

7 03, 2016

4 Qualities of Exceptional Healthcare Employees

When soliciting for exceptional healthcare employees, having a team of highly skilled employees goes without saying. We want all of our employees to have the skills needed to perform their job duties exceptionally. But what else is important? Believe it or not, the employees you hire can mean the success or failure of your business. The right employee can help your practice soar to new heights, whereas the wrong employee can lead to a loss of patients and an onslaught of negative reviews. So how does one find and retain an exceptional employee? Here are four qualities doctors need most in their employees. […]

22 02, 2016

How Your Marketing is Holding You Back from Growing

The competitive world in which we live has made it more challenging than ever to run a successful business without marketing. Healthcare is not immune to this need. There is a growing trend for medical marketing, however, what is most effective isn’t always what the doctor ordered. […]

4 02, 2016

Patient Education Videos and Why Your Practice Needs Them Now (and how to make them)

Video has been proven to be a highly effective and popular way to educate. From high schools and universities to homemade instructional DIY projects, the ability to learn from a video as opposed to a manual is appealing. When presented an opportunity to read a three-page article on how a surgical procedure is performed or watch a three-minute video, most people will opt for the video. […]

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