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Marketing tips and tools to help your business grow.
How You Can Increase Brand Awareness for Your Business
Brand awareness is the ability to have your desired customer recognize your brand and associate it with specific products and services. Small businesses must focus their marketing efforts on strengthening brand awareness to increase trust and credibility to stand out...
Digital Marketing Trends for 2023
If there’s one thing we’ve learned about digital marketing over the years, it’s that trends are ever-evolving. It’s essential to understand what is coming and going within the digital marketing landscape to better leverage your brand and stay relevant with the times....
The Psychology of Color in Marketing
If you want to build a better brand for your business, it is essential to have a color palette that makes sense and is memorable in the eyes of your target audience. Surely you’ve noticed that red is used for the Emergency Department and Urgent Care centers. The color...
The One Mistake You Should NEVER Make In Healthcare Marketing
Healthcare has transformed into a commodity, the product being the care provided by the medical provider. There are only so many medical professionals, and we pick and choose our providers based on their location, expertise, compassion, and insurance participation....
The Neuroscience Behind Emotional Marketing Four Tips to Help Customers Remember Your Business
Think back to your favorite advertisement. Chances are, it is your favorite because it made you laugh out loud, cry, or feel empathy for the person or people in the ad. Emotions are powerful. Research has proven that having an emotional response causes the brain to...
How to Boost Your Search Engine Ranking Without Breaking the Bank
Marketing today has evolved to be heavily dependent on the internet for attracting and retaining customers. The ultimate goal is to appear on the first page of search results for the services offered. The challenge, however, is that many businesses aren’t sure what...
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