MindStream Medical Marketing News

Smart Strategies for Maintaining Professionalism in Social Media

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When considering a move to social media marketing, it is important to create a strategy for how to engage with your audience. Medical providers are bound by HIPAA guidelines to protect both the patient and the practice. A move to social media does not mean medical providers put themselves at greater risk of HIPAA violations. However, it is important that all staff members who engage in the practices social media network conduct themselves in a professional manner.

Medical Reimbursement Tightening Means Big Changes for Consumers and Medical Providers

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Big changes have been approved this year that will dramatically decrease the amount of money consumers can put aside into flexible spending accounts (FSA). This change can negatively impact medical practices that accept FSA dollars as payment for performed procedures and services.

What You Can Do as a Medical Provider to Improve Patient Satisfaction Ratings

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A recent study has found that there is a large disparity between hospital and physician quality of care and patient satisfaction across the U.S. Find out what steps both medical practices and hospitals take to improve their patient satisfaction ratings.

Wake Plastic Surgery Chooses MindStream Creative

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Raleigh, NC – Cary, North Carolina based Wake Plastic Surgery (WPS) signed on with MindStream Creative, a Raleigh, NC based medical practice marketing firm, in an effort to drive new patients into their growing, plastic surgery and aesthetic practice. Known for their exceptional quality of care, Wake Plastic Surgery is no stranger to success. To keep their momentum for growth optimized, they decided to implement marketing strategies that would allow them to delve deeper into the community through practice branding and enhancing their already thorough patient education process.

When it Comes to LASIK – Experience Matters

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Laser-Assisted In Situ Keratomileusis (LASIK) has evolved into a common and predominately, successful procedure enjoyed by millions of people annually. As with many areas of medicine, there are occasional stories of adverse outcomes reported in the media. Negative outcomes, however, are the minority. To maximize the chances of having a positive outcome, potential patients must do their homework and thoroughly research LASIK surgeons.