Physician Liaison Programs in Tampa and Sarasota, FL
One of the most effective ways to grow a medical practice is through a physician liaison program. With 50-80% of new patients coming from referrals, it is vital that this market not be ignored.
In order to develop, strengthen and maintain strong referral relationships, your regular presence is required. It is not realistic, however, to expect providers to spend time outside of the office meeting with referral sources. That is where the physician liaison comes in.
What is a Physician Liaison?
Physician liaisons keep you on the map serving as the ambassador of your practice within the community. They are the face and voice of your practice and have the important responsibility of building strong referral relationships.
The physician liaison’s primary objective is to support and grow your practice through the education, collaboration and promotion of your practice to both new and existing referral sources. If area providers do not know that you are the best person to refer their patients to, you won’t get their referrals. Physician liaisons do the groundwork for you. They educate area providers about you and what you have to offer their patients.
They are also your eyes and ears in the community, helping you keep a pulse on what is happening in the marketplace. Physician liaisons are responsible for uncovering and addressing potential barriers swiftly and with professional courtesy. For example, if a provider is now referring to a competitor, your physician liaison can get to the root of the problem while working to restore relationships.
Don’t They Just Hand Out Brochures and Business Cards?
A physician liaison does not simply leave a stack of business cards and brochures behind in the hopes that the provider will refer patients to your practice. With a strategic plan in place, physician liaisons work to develop strong relationships with healthcare providers and their staff. Their goal is to position your practice as industry experts worthy of their referrals.
Consistency is key in any medical marketing initiative, and experienced physician liaisons ensure your practice is consistently recognized and promoted to your referral community.
People refer to those they like, trust and respect. Physician liaisons strengthen both you and your practice’s reputation to peers, which builds the trust and respect needed to facilitate growth through referrals.
When Can I Expect to See Results from My Physician Liaison Program?
A physician liaison program takes time and consistency in order to be effective. Clear needs, goals and objectives must be established by both the practice and the liaison in order to be successful. Consistent reporting is essential to track results and measure the outcomes realized through the implementation of a physician liaison program.
Is Hiring a Physician Liaison Expensive?
Many practices interested in physician liaison services often have concerns about finding someone that is not only qualified, but also affordable. This can be challenging as many medical offices do not require a full-time liaison nor do they have a staff member qualified to serve in this capacity. MindStream Creative’s physician liaison program can be an affordable option. We recruit some of the most experienced physician liaisons in the industry and pair each practice with the right liaison for them. We train and manage all physician liaisons so you don’t have to. You also do not have to worry about paying their salary, benefits, mileage or cell phones, as it is all included!