Understand Your Website Visitors and Convert More Leads to Patients!
Statistics show that less than 3% of visitors fill out forms on websites or take the time to call the business, meaning that 97% of the traffic generated from pay per click (PPC) campaigns, search engine optimization (SEO), and other digital marketing can be considered wasteful.
Marketing automation identifies many of these “anonymous” visitors, tells staff what they are interested in, and provides contact information, such as email addresses and phone numbers. By knowing that a visitor is interested in a particular service, product or procedure, you can construct a call to action that is unique to their interests. This increases the likelihood of converting them into a patient.
A marketing automation platform will send follow-up emails based on a lead’s activity, allowing you to deliver the right content to the right person at the right time.
Marketing automation software notifies staff of website visitors’ activities, so they can be ready at any moment to turn that visitor into a patient.
Marketing Spend Optimization
If you are spending hundreds or even thousands of dollars on a pay per click campaign that is only driving a handful of leads, our software will identify the issue and help redirect those dollars toward productive campaigns.
Marketing automation software can help automate frequently repeated communications. By setting up a series of emails for new prospects or patients, you can relieve staff of multiple calls and emails associated with answering common questions, such as appointment preparation, freeing them up for other tasks that cannot be automated.
Robust Set of Tools
With marketing and sales efforts growing increasingly interconnected, clear communication and visibility has become more critical than ever. Marketing automation offers a whole range of capabilities that help improve communication between staff and maximize productivity – so you can get the most out of your efforts, in one easy place. Marketing automation uses forms, behavior tracking, email automation, lead scoring, sales notifications, analytics, and more to feed leads into the sales funnel, and then it optimizes the sales cycle by tracking leads closely throughout the journey.