You might be thinking of choosing what’s best to put on social networks, website, or on third party sites but one piece of the marketing repertoire that companies often overlook is color. The purpose of a website is not to list everything imaginable about your practice, it is to get the visitors to take action.  In previous blog posts, we talked about the importance of CTA’s. A call to action (CTA) on a website is an image, text or form that grabs your visitor’s attention and influences them to take actionable steps. 

However, color is just as vital.

Whether it is color of the layout, font or background; it is important to carefully choose a hue that not only attracts clicks but influences potential consumers to act. Depending on the function of your site you want your color scheme to inspire pursuing of more information, enthrallment with a particular product you are featuring, or perhaps more importantly remembering the site for future referrals.

Since colors have widely been thought to evoke emotion, when developing a marketing strategy, we have to consider what emotion we want to evoke. Some sites represent a friendly color scheme causing us to be more likely to stay on and click through different levels while others might seem cold and cause us to click away at first glance.

Examples

Red is a very passionate color and stimulates people to make quick decisions thus it makes it the perfect choice to use for a “Buy Now” or “Click Here” feature.

Green, which is often associated with healing helps when promoting medical.

Different shades of Blue are used by corporate America in designing offices because of its calming nature.

Takeaways

When spending time and money devising a concept of a website, you want to make sure you choose the right color suited for the purpose of your site!

According to Social Media Today studies have shown that color:

• Increase brand recognition by up to 80%
• Improves readership as much as 40%
• Increases comprehension by 73%
• Can be up to 85% of the reason people decide to buy

The wrong color scheme can unravel the potential marketing ability of the site, thus causing ineffectiveness and loss of potential profit. The changes you make to your online presence should carry over into other areas such as print, collateral, logo, etc.

Why You Should Contact Us?

We here at MindStream make sure that we discuss all our clients’ options for their branding, and provide them with the most up-to-date accurate information.

Helpful Tip: It’s not only important to pick colors associated with helpful qualities; you must be consistent with their use in all of your branding areas.

If you need more information about the best practices or are interested in a consultation to help you decide what and what not to implement when redesigning your online presence or brand, don’t hesitate to contact MindStreamCreative.