We want to believe our customers understand their options before making a purchase. However, this is often not the case. A conscious consumer is someone who is critically aware of his or her decisions about goods and services. Whether that service is healthcare, travel services, real estate, or mortgage options, an informed consumer will feel more confident about the buying process. If you are the lucky person to have helped enlighten them, you win bonus points.
The best way to encourage customers to be conscious consumers is to provide information. Here are three strategies to help support your customers in being conscious consumers.
Three Tips for Helping Customers Become Conscious Consumers
Write a blog.
A blog is an excellent way of putting accessible information on the Internet for customers. Blog topics should include frequently asked questions, news, and trends in your industry, as well as reviews and testimonials. After a while, your regular blogging will build a database from which your customers can easily refer. Blogging also makes your website more attractive to search engines by providing regularly updated content on topics that are important to people searching the Internet.
Encourage customers to ask questions.
This is not an easy task; however, the Ask Me 3 questions help to break the ice.
1. What is my main problem?
2. What do I need to do about it?
3. Why is it essential for me to do this?
For most concerns, having these three questions answered will help move the customer up the decision ladder. It is important to understand that while you may want every customer possible, not every customer is a match for you. Recognizing this is critical to growth and long-term happiness, not to mention customer satisfaction. When sharing information, be truthful and helpful. Help your customers make their buying decisions by answering the top questions people have, but not skewing the data in your favor.
Send newsletters.
Newsletters are a great form of communication with customers and prospects. They can be sent through email and uploaded onto your website. Newsletters can feature your most recent blogs as well as other pertinent information related to your industry that can be beneficial to the reader. For example, if you are a real estate agent, consider sharing tips for staging a home or the top five things buyers want in today’s market.
A conscious consumer makes the best decisions because they are informed and have considered alternatives. Encourage your customers to be more aware of the buying process by being a purveyor of information. If you need assistance getting started, contact Mindstream Creative.