by Melanie Herron | Jan 23, 2017 | Blog
The goal for years has been to help patients become more active in their healthcare planning. As patients become more partner-like, the expectations they have of their healthcare team increases. While some expectations are wants, such as an attractive office and free...
by Melanie Herron | Jan 3, 2017 | Blog
Today’s consumers are bombarded with marketing communication from businesses. This often results in all emails except those considered worthy of opening, ending up in the trash. For healthcare organizations trying to stand out, it may seem that email marketing has...
by Melanie Herron | Dec 16, 2016 | Blog
A website is one of the very first things prospective customers see. Once they land on your website, however, you have about 2 seconds to convince them to stay. There are a lot of things that can make them bounce off. Here are five website design features you should...
by Melanie Herron | Nov 30, 2016 | Blog
When deciding to invest money in a marketing strategy, the ultimate goal is to bring in new customers. To ensure marketing efforts are effective, the source of each patient or customer should be tracked. This can prove to be challenging for many businesses, especially...
by Melanie Herron | Nov 16, 2016 | Blog
The use of social media within healthcare has grown tremendously over the past five years. Initially hesitant, healthcare providers and leaders have for the most part, accepted the fact that when done well, social media marketing helps build relationships and grow...
