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Marketing tips and tools to help your business grow.
Online Patient Reviews: 3 Trends Crucial to Doctors
Most businesses rely on reviews to help them grow. Today, leery customers flock to the internet to scour review sites before making any buying decisions. In healthcare, consumers are heavily relying on patient reviews when choosing a healthcare provider. Understanding...
The Power of the Patient Story in Medical Marketing
Consumers are bombarded with many forms of marketing communications daily. It has become extremely challenging to be able to distinguish between what is real and what isn’t. Choosing a healthcare provider is even more tenuous. It makes perfect sense why more and more...
Reigniting the Heart of Healthcare
Despite the availability of technology to continue patient conversations online, the foundation of medicine stems from face-to-face interactions. The heart and soul of healthcare lie in human contact, genuine concern, and empathy. Technology has allowed businesses...
Three Habits of Highly Successful Doctors
Running a successful medical practice can be a challenging endeavor, especially in today’s competitive environment. Success, however, should be measured by more than just results. It should include building a genuine rapport and trust with patients, staff and...
Five Tips to Effectively Market Across Generations
Just as each person is unique, so too is the type of marketing that resonates with and propels them to buy. Thankfully, there are guidelines for to help businesses successfully market across generations. Here are five tips to help you build your brand across...
Five Secrets to a Successful Medical Practice
Healthcare has become a highly competitive business. Patients have evolved into healthcare connoisseurs with high expectations of their providers. Most consumers do a significant amount of homework before choosing a provider or having a procedure. With this evolution,...
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