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Marketing tips and tools to help your business grow.
The Cost of Employee Engagement in Healthcare
The key to a successful business is having a team of talented, committed and engaged people. The employees within an organization are its lifeblood. This couldn’t be truer in healthcare where turnover is high and finding qualified staff can be challenging and...
Three Things You Must Know Before Using Stock Images
Pairing images with marketing messages is an important marketing strategy tactic. It increases retweets on Twitter by 150% and boosts Facebook engagement 2.3x over posts without pictures. Unless you're a photographer with a substantial portfolio, at some point, you...
Discretion in Social Media and How Some Doctors Get it Wrong
Social media is an attractive medical marketing strategy for most healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain...
Does Influencer Marketing Work in Healthcare?
If a picture is worth a thousand words, a picture taken and shared on social media by an influencer of a product or service should be worth a million - dollars. A simple picture or post shared by an influencer can often do more for a brand than traditional marketing...
Value-Based Healthcare – Transforming Patient Satisfaction and Outcomes
The value-based healthcare model has the potential to transform both patient satisfaction and outcomes. Properly implemented, the foundation of the value-based care model is improving value for patients. This means improving patient outcomes without raising the cost...
Seven Tactics to Improve Search Ranking
Having a website is one thing. Getting found online is another. For a website to rank well online, certain tactics must be implemented. While some are a one-time occurrence, others require regular maintenance. Search engine optimization (SEO), can get rather...
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