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Marketing tips and tools to help your business grow.
Does Influencer Marketing Work in Healthcare?
If a picture is worth a thousand words, a picture taken and shared on social media by an influencer of a product or service should be worth a million - dollars. A simple picture or post shared by an influencer can often do more for a brand than traditional marketing...
Value-Based Healthcare – Transforming Patient Satisfaction and Outcomes
The value-based healthcare model has the potential to transform both patient satisfaction and outcomes. Properly implemented, the foundation of the value-based care model is improving value for patients. This means improving patient outcomes without raising the cost...
Seven Tactics to Improve Search Ranking
Having a website is one thing. Getting found online is another. For a website to rank well online, certain tactics must be implemented. While some are a one-time occurrence, others require regular maintenance. Search engine optimization (SEO), can get rather...
Why a Website Isn’t Enough Anymore
Having a website is not enough anymore. The extreme competitiveness of the healthcare marketplace has created urgency for businesses to have a website that gets found, gets clicks and gets calls. In our opinion, the most valuable marketing tool a business can have...
5 Secrets for Generating More Physician Referrals for Your Healthcare Practice
Most specialists and surgery centers are dependent on doctor referrals. The challenge many have, however, is keeping those relationships strong and generating new ones. Here are 5 secrets to help generate more doctor referrals for your practice.
The Weakest Link: Tips for Improving Employee Engagement in Healthcare
If you want a great medical practice, you must have employees that care. A recent Gallup report revealed that more than 70 percent of employees are disengaged at work. This means they are not invested in what you are doing as an organization, or to put bluntly, they...
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