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Marketing tips and tools to help your business grow. 

How Point of Care Marketing Can Grow Your Medical Practice

Your facility has a holiday savings event coming up. You’ll be giving free mini facials, product demonstrations and samples, and you’ve even decided to add some fun contests into the day for those who attend. But if you’re simply relying on a newspaper or television...

Five Things that Drive Patients Away

In order to be effective, receive reimbursements and grow, healthcare organizations must be in tune to the patient experience. The challenge, however, is having a clear-cut and effective way to measure and understand the patient experience so the right changes can be...

The Patients You Should Be Focusing On

There are many facets to medical marketing. In order to be successful one must consider where the bulk of the revenue generated is coming from. According to the Pareto Principle, 80% of the revenue a practice generates comes from 20% of patients (customers). Rather...

Seven Mistakes Great Doctors Never Make

To err is human, to learn from the mistakes others have made is a priceless gift no smart doctor would refuse. Here are seven mistakes great doctors never make and how you can avoid making them too. Poor Communication Between Referral Sources Up to 80% of patients...

The Truth Behind Your Patient Satisfaction Scores

If you are interested in improving your patient satisfaction scores, you should consider investing time and money in your staff. The Health Care Satisfaction Report by Press Ganey, Inc., noted that increases in employee satisfaction are associated with increases in...

Why Point of Care Marketing Is Good for Your Medical Practice

Patients come to your practice every day with a specific need. As a medical provider, it is your goal to meet most, if not all of your patients’ medical needs. What happens when your patient has a need that is not brought up during a visit because they do not know...

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