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Marketing tips and tools to help your business grow. 

Why Connecting with Patients is the Key to Practice Growth

Even though doctors and patients these days seem to be surrounded by technology, the foundation of medicine stems from face-to-face interaction. The heart and soul of healthcare lies in human contact, genuine concern, and empathy. However, in the digital age where...

What Your Website Needs to Get Found Online

When you have a question about something you probably go to Google or another search engine to try to find the answer. Have you ever been overwhelmed with a myriad of unrelated web links you receive in your search results? You then adjust your search by changing your...

Seven Secrets of Negative Online Patient Reviews

In a busy medical practice it is nearly impossible to maintain a perfect reputation 100 percent of the time. Patients have different opinions and expectations of your practice and while most patients will sing your praises, you are bound to disappoint at least one....

The Role Doctors Must Play in Sharing Health Information Online

As you may have noticed, the health-related searching trend on Google is only increasing. It is probably becoming quite common for you to encounter patients who step into your office with Internet printouts. In recent weeks, how many times have you heard one of them...

How to Keep Your Practice Ahead of the Competition Online

When it comes to healthcare, patients have choices to make. If you are in a field such as ophthalmology, otolaryngology, plastic surgery or aesthetics, which often requires patients to pay out of pocket for services not covered by insurance, then you are more aware of...

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