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Marketing tips and tools to help your business grow.
The Link Between Patient Experience and Employee Engagement
Customer service within the healthcare arena is an integral part of a patients' experience. Consumers demand a high level of care from their providers and are quick to share negative experiences should they have one. A recent report by The Point of Care Foundation...
Measuring the Impact of Social Media Marketing in Healthcare
Social media marketing has transformed the way medical practices, facilities and hospitals communicate with their patients and community. Social media provides a place for patients to share their experience and ask questions. It also provides a place for the...
Why First Impressions Matter in Healthcare
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
Healthcare Marketing Strategies that Actually Work
Growing a medical practice or facility has changed drastically over the years. Consumers understand they have a choice when it comes to medical and dental providers and insist on seeing the best. Consumers no longer trust claims made by providers that they are the...
ROI Measurement for Healthcare Marketing
Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...
Smart Medical Marketing
Smart medical marketing involves knowing what works and doesn’t work. It means not being afraid to try new things to generate patients. It is measuring the return on investment (ROI) of every aspect of your strategy. It means stopping something that is not generating...
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