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Marketing tips and tools to help your business grow.
Doctors: The Relationship You Have with Patients is Vital to Their Health
We are all guilty of it. We get caught up in what we are doing and focused on completing our job that we forget to smile. In a patient or any other customer-facing career, a smile is an integral part of building trust. A smile eases tension and adds warmth. Think...
Are Online Coupon Sites Smart for Your Medical Practice?
Social media has evolved into one of the most successful and least costly ways to gain new patients. Physicians are regularly searching for ways to market their practice or facility. A recent trend within the healthcare industry involves utilizing online sites such as...
Why Facebook is No Longer a Free Medical Marketing Tool
The majority of medical practices have realized the necessity of having a social media presence for improved communication and business growth. According to Pew Internet Research, 41% of patients look for medical content on social media sites and 94% of those patients...
The Link Between Patient Experience and Employee Engagement
Customer service within the healthcare arena is an integral part of a patients' experience. Consumers demand a high level of care from their providers and are quick to share negative experiences should they have one. A recent report by The Point of Care Foundation...
Measuring the Impact of Social Media Marketing in Healthcare
Social media marketing has transformed the way medical practices, facilities and hospitals communicate with their patients and community. Social media provides a place for patients to share their experience and ask questions. It also provides a place for the...
Why First Impressions Matter in Healthcare
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
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