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Marketing tips and tools to help your business grow.
Protecting Your Medical Practice from Social Media Violations
Most people are aware of the potential HIPAA violations that can occur when using social media within a healthcare setting. But what many fail to recognize is the potential risk made by employees who utilize social media personally. A study by Nucleus Research found...
Marketing Your Medical Practice in 2013
As 2012 comes to a close, medical practices are gearing up for the new year. If you haven’t already done so, this is the time to create a growth strategy for 2013. Marketing and strategic planning often take a back seat to the more pressing matters of the here and now...
So, You Want Social Media but Don’t Have the Time
Within the healthcare industry, social media allows providers to engage and educate their patients and prospective patients. Many practices are interested in joining the more than 11 million businesses that have a Facebook page but are hesitant. Two things holding...
Should Your Medical Office Close for Lunch?
A debated topic, the decision of whether or not to leave a medical office open during lunch is an important one. The challenge, however, is meeting the needs of both patients and staff. There must be a balance when it comes to both patient and employee satisfaction...
Is Your Front Office Staff Helping Your Medical Practice Grow?
The people you have working in the front office of your practice have a very important job. These key staff members can transform the patient experience. They are the first people your patients talk to when calling to make an appointment. They are the first people...
How Public Relations Can Help Your Practice Grow
An essential component of any medical marketing and branding strategy is public relations. Public relations is the communication with a target market and can include a variety of vehicles including: press releases, articles, press conferences, media events,...
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