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Marketing tips and tools to help your business grow.
The Power Behind the Human Connection
Even though doctors and patients these days seem to be surrounded by technology, the foundation of medicine stems from face-to-face interaction. The heart and soul of healthcare lies in human contact, genuine concern, and empathy. We here at MindStream Creative are...
How to Implement Social Media Affordably
The implementation of social media is something that many medical practices are hesitant to take on. The confusion about what to post or not post is only part of the list of concerns some doctors have. Many practices simply don't have the time to get started nor the...
Tips for Avoiding HIPAA Violations when Using Social Media
One of the last things you want as a medical practice is a HIPAA violation. While many have embraced social media as an effective way to market their practice, others avoid it for fear of divulging confidential patient information. Social media should not be feared....
Tracking Your Social Media Return on Investment
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
What Patients Really Want from Their Doctor
We get it. Patients want a better experience. But what does this really mean? The elusive positive patient experience may seem challenging to get right without clear direction from none other than the patient. Catalyst Healthcare Research recently conducted a study of...
What Makes a Healthcare Website Great?
If you want to grow your medical practice, you must have a website. There really are no ifs ands or buts about it. Today’s patients expect it. Many are even frustrated when a provider they are considering does not have a website. It affects the providers’ credibility...
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