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Marketing tips and tools to help your business grow.
Tracking Your Social Media Return on Investment
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
What Patients Really Want from Their Doctor
We get it. Patients want a better experience. But what does this really mean? The elusive positive patient experience may seem challenging to get right without clear direction from none other than the patient. Catalyst Healthcare Research recently conducted a study of...
What Makes a Healthcare Website Great?
If you want to grow your medical practice, you must have a website. There really are no ifs ands or buts about it. Today’s patients expect it. Many are even frustrated when a provider they are considering does not have a website. It affects the providers’ credibility...
Plenty of Information but Not Enough Communication in Healthcare
Most physicians are superb at giving information to their patients. The challenge many have however, is engaging with them. Non-compliance is a major problem in the U.S. One way we can combat it is through better communication between doctor and patient. During a...
Should Healthcare Providers Self-Disclose to Their Patients?
After reading an excellent post today on how much personal information doctors should share when talking to patients, I wanted to further extrapolate on the topic. I am a firm believer in the benefits of self-disclosure, as long as it benefits the patient. The...
Discovering Your Social Media Sweet Spot
Whether you are an experienced user of social media for your healthcare practice or just getting started, an important consideration that will need to be made is when to publish your posts. Most medical practices would assume that posts should be made during normal...
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