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Marketing tips and tools to help your business grow.
Plenty of Information but Not Enough Communication in Healthcare
Most physicians are superb at giving information to their patients. The challenge many have however, is engaging with them. Non-compliance is a major problem in the U.S. One way we can combat it is through better communication between doctor and patient. During a...
Should Healthcare Providers Self-Disclose to Their Patients?
After reading an excellent post today on how much personal information doctors should share when talking to patients, I wanted to further extrapolate on the topic. I am a firm believer in the benefits of self-disclosure, as long as it benefits the patient. The...
Discovering Your Social Media Sweet Spot
Whether you are an experienced user of social media for your healthcare practice or just getting started, an important consideration that will need to be made is when to publish your posts. Most medical practices would assume that posts should be made during normal...
Marketing Without A Plan is Dangerous Work
Marketing a medical practice without a plan can be compared to driving to a destination without directions. Chances are you are going to get lost. Some practices believe that because they do not have much of a marketing budget they can just get by advertising as...
Doctors: Make Eye Contact with Your Patients
Eye contact is something we admire in a person. It shows respect and tells us that the person we are speaking to is paying attention to what we are saying. It is easy to understand why a patient would be frustrated with a doctor who is unwilling to look them in the...
The Dos and Don’ts for Using Facebook in Healthcare
Social media marketing has become one of the best ways to market a medical practice. It’s an inexpensive and versatile way to connect with both existing and potential patients. Despite its popularity, some medical facilities are intimidated about using social media,...
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