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Marketing tips and tools to help your business grow.
Standing Out in a Competitive Medical Marketplace
What makes your practice stand apart from the competition? Why should a patient choose your practice over another’s? Differentiating your practice from others in your specialty and within your community is essential for success. If you are working hard trying to keep...
Tips for Winning Social Media Support from Decision Makers
As marketing consultants, a question we frequently are asked is how to deliver the argument of adding social media to a medical practice. Medical providers are typically cautious when considering moving to the social media realm of marketing. This challenge puts the...
Inexpensive Medical Marketing
Inexpensive medical marketing seems difficult to imagine. That is because traditional marketing (TV, radio, newspaper and direct mail) methods are expensive, and depending on the market, are often ineffective. Marketing doesn’t have to be expensive or ineffective. In...
How to Perform a Medical Marketing Check-Up
We are at the midpoint of 2012. This is an important time of the year to pause and assess where you are as a medical practice with respect to your 2012 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or are you in line with...
Measuring the Effectiveness of Your Medical Marketing Efforts
Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...
Connecting the Dots – Employee Satisfaction Equals Patient Satisfaction
If you are interested in improving your patient satisfaction scores, you should consider investing time and money in your staff. The Health Care Satisfaction Report by Press Ganey, Inc., noted that increases in employee satisfaction are associated with increases in...
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