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Marketing tips and tools to help your business grow.
The Doctor Search Dilemma
Even with so much technology at our disposal, it can be quite challenging to find a good healthcare provider. There are an abundance of providers out there, but how do you find “the one” - the one that is going to provide the best care? And what constitutes the “good”...
How to Manage Your Physician Online Reputation
Many of today’s consumers are quite tech savvy and rely heavily on the internet to research virtually everything, including doctors they are considering seeing. If you are not managing your online reputation, you are doing yourself a disservice. While you may offer...
Improving Patient No-Show Rates
Medical providers across the globe face a daily frustration – patient no-shows. What makes matters worse is the fact that when a patient doesn’t show up for an appointment, the practice loses money. One no show a day can equate to an average loss of revenue of over...
Improving Patient No-Show Rates
Medical providers across the globe face a daily frustration – patient no-shows. What makes matters worse is the fact that when a patient doesn’t show up for an appointment, the practice loses money. One no show a day can equate to an average loss of revenue of over...
Communication is Key to Keeping Referral Sources Healthy
A recent article by Neil Baum, MD, posted on Social Media Examiner got me thinking about what it takes to build successful referral sources. Throughout my career I have had the opportunity to work as a physician liaison and have found that there are key principles...
Are You Ignoring Your Practice’s Facebook Page?
Many medical practices begin using social media sites such as Facebook and Twitter because they feel that is what they need to do to remain competitive. While social media marketing is quite popular and beneficial, if not given proper attention, it can actually...
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