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Marketing tips and tools to help your business grow.
Social Media is not About You
Implementing social media within the medical industry is something that I am a strong proponent of. I believe it is a great way to get your voice heard by not only your patients and prospective patients, but people across the globe. Social media is the platform with...
Keeping Track of Your Online Reputation in 5 Steps
Many of today’s consumers are quite tech savvy and rely heavily on the Internet to research virtually everything, including doctors they are considering seeing. If you are not managing your online reputation, you are doing yourself a disservice. While you may offer...
What is Your Patient’s First Impression?
Have you ever considered the impression a caller receives when they dial into your practice? Are they given a warm and friendly hello? Are they immediately put on hold for extended lengths of time? Are they transferred to everyone in your practice so they can simply...
Why Physicians Should Consider Blogging
The Internet has evolved into a place for not only knowledge, but also communication. According to California Healthcare Foundation, 80% of Internet users gather health information online. Even with its popularity, many physicians are apprehensive about starting a...
Creating a Better Wait for Your Patients
There is nothing predictable about visiting the doctor, especially when it comes to the wait. Wait times vary significantly from provider to provider. The practices with the leanest wait times will at some point, run behind. Emergencies continue to happen, which backs...
Taking Time to Connect with Patients
We are all guilty of it. We get so caught up in what we are doing, so focused in completing our job, we forget to smile. In a patient or any other customer facing career, a smile is a necessity. A smile eases tension and adds warmth. Think about it. When you go to the...
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