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Marketing tips and tools to help your business grow.
Compassionate Marketing
There are many different ways to communicate a message to a patient or prospective patient. I find the most successful messages are those that resonate with your consumer. North Carolina based hospital system, Wake Med, is doing just that through their radio and print...
When Traditional Marketing Fails Where do You Go?
When most people think of marketing, they envision traditional outbound marketing consisting of direct mail, television, radio, cold-calls, and print advertising. Outbound marketing’s main focus is finding new patients. Depending on the medical specialty and...
Patients are Talking about You Online – Do You know what They are Saying?
Reputation, as defined by Wikipedia is the “opinion (more technically, a social evaluation) of the group of entities toward a person.” Physicians and other medical providers’ success depend on their reputation. With the technological advancements prevalent today, it...
New Social Media Residency for Physicians
Social media has become very common within the healthcare arena, especially when paired with a medical marketing strategy. Medical practices and hospitals are opening their doors to a new way to reach potential patients. Those who have had concerns about whether or...
Where is the Community in Community Healthcare?
The term community has changed. It used to mean a gathering of people, however, as cities grow, people are becoming more spread out. Large hospital systems are buying the smaller ones in an effort to expand their patient reach. Meanwhile, consumers have become...
The Importance of a Marketing Budget
The final quarter of the year is a time of planning for business leaders. As the year’s success and challenges are reviewed, a plan for progress is also determined. Everyone wants to make more money and spend less money. To achieve this, medical practices must be...
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