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Marketing tips and tools to help your business grow.
Creating Excellence in Healthcare
Big changes are happening in healthcare and patients are pleased! Beginning in 2013, the Centers for Medicare and Medicaid will begin withholding 1% of reimbursements from hospitals. This amount will be reimbursed back relative to how they perform on patient surveys...
Are You Ready for Social Media?
Social media’s ever growing presence has created a sense of need among many medical practices. The need that is felt is to have an online presence because that is what the competition is doing. While it is important to keep stay tuned in to the competition, it cannot...
Groupon and Your Medical Practice – Important Considerations
Social media has evolved into one of the most successful and least costly ways to gain new patients. Physicians are regularly searching for ways to attract new business. A recent trend within the healthcare industry involves utilizing online sites such as Groupon and...
How to Improve Patient Satisfaction Ratings
It has been widely believed and accepted that if you provide quality patient care, your patient satisfaction rates will be high. We now know that this is not always the case. Research has shown that there is a large disparity between hospital and physician quality of...
Why Patients Should Take Control of their Healthcare and How Providers can Help
When I was in graduate school I learned about how patients were taking a more proactive approach to their healthcare planning. They wanted control and decision making power. Why is it then that so many patients still depend on their medical provider to tell them...
The Importance of Having a Website Call to Action
The purpose of a website today is not to list everything imaginable about your practice. It is to get the visitors to take action. This can be filling out a form, calling, visiting another page on the site or answering a questionnaire. A call to action (CTA) on a...
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