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Marketing tips and tools to help your business grow.
Checking Your Practice Into Foursquare
If you have made the decision to adopt a social media marketing strategy for your healthcare practice, you have probably run into an application called Foursquare while researching popular social media trends. Foursquare is a mobile-based application that allows its...
Tracking Your Healthcare Practice’s Social Media Return on Investment
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
Successful Medical Marketing and the Unhappy Patient
Medical practices want to grow. They want to capture as many patients as they can. It is normal to want a business to be successful. The key lies in keeping the business. With a reduction in health care reimbursements, seeing more patients is more necessary than ever....
10 Pitfalls to Avoid When Implementing Facebook into Your Medical Practice
When your medical practice begins its social media campaign, one of the foremost actions you take should involve creating a Facebook page. Why? Because, like any business, you go where your customers are, and Facebook is where your patients live. It has over 500...
Creating Content in A Healthcare Blog
Blogging can be a difficult task for some physicians because the task of creating unique content on a consistent basis is stressful. At times, you might find yourself sounding like a broken record, repeating the same ideas over and over again until they are trite and...
Helping Patients Make Smart Health Searches
A few weeks ago, we talked about how, as a doctor, it is your obligation to go to the patient with answers if the patient will not come to you for medical information. As you may have noticed, the health-related searching trend on Google is only increasing. It is...
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