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Marketing tips and tools to help your business grow. 

Creating Content in A Healthcare Blog

Blogging can be a difficult task for some physicians because the task of creating unique content on a consistent basis is stressful. At times, you might find yourself sounding like a broken record, repeating the same ideas over and over again until they are trite and...

Helping Patients Make Smart Health Searches

A few weeks ago, we talked about how, as a doctor, it is your obligation to go to the patient with answers if the patient will not come to you for medical information. As you may have noticed, the health-related searching trend on Google is only increasing. It is...

The Importance of Using Keywords in Your Healthcare Website

Have you ever found yourself itching for information? Have you ever been curious to know the answer to a particular question or the location of a particular place? How often have you gone to Google or another search engine trying to find the answer, only to be...

Your Practice’s Obligation to Social Media

According to a recent study, more than 80 percent of Americans now turn to the Internet for answers to their medical concerns. This statistic means that only one out of every five patients you see will actually come to you first for information and advice. However,...

Turning the Negative into a Positive in Healthcare

It’s nearly impossible for a business to maintain a perfect reputation with 100 percent of their customer base. Patients, like customers, are all individuals with varying personalities. Some of them may be outspoken fans who sing your praises to everyone they meet....

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