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Marketing tips and tools to help your business grow.
Medical Marketing Mistakes
Marketing starts with a desire to grow. When any marketing campaign is initiated, it is imperative that incoming leads are tracked to measure a return on the investment put forth. Marketing tracking is important because it allows the medical practice to remove any marketing campaigns deemed ineffective so marketing dollars can be utilized smarter.
The Importance of Mystery Shopping Your Medical Practice
Medical mystery shopping has become more and more necessary and common with the health reform changes underway. The increased need to see more patients because of decreased reimbursements means that patients may potentially end up shortchanged when it comes to quality...
How to Grow Your Practice Locally
The evolution of effective marketing continues to change and is now quite different from traditional marketing methods. Today, businesses must create a strong online presence to gain market share. Google has made it easier for businesses to boost their local search...
Why A Medical Marketing Plan Is Important
Medical practices across the globe are busy seeing the last of their patients for year 2010. Administrators, CEO's and other practice leaders are looking at the books and gauging how the practice performed this year over last. It is also the time to gauge how much...
Medical Marketing and Employee Satisfaction Go Hand in Hand
The medical industry is well aware of the need to improve patient satisfaction in order to further develop and grow a medical practice. There are many blogs written about this very subject to help practitioners learn how they can improve the patient experience. To...
Medical Reimbursement Tightening Means Big Changes for Consumers and Medical Providers
Big changes have been approved this year that will dramatically decrease the amount of money consumers can put aside into flexible spending accounts (FSA). This change can negatively impact medical practices that accept FSA dollars as payment for performed procedures...
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