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Marketing tips and tools to help your business grow.
Medical Reimbursement Tightening Means Big Changes for Consumers and Medical Providers
Big changes have been approved this year that will dramatically decrease the amount of money consumers can put aside into flexible spending accounts (FSA). This change can negatively impact medical practices that accept FSA dollars as payment for performed procedures...
Showing Gratitude at the Doctor’s Office
As Thanksgiving approaches, our thoughts turn to gratitude. There are many things to be grateful for within the medical industry. The top of the list, however, should go to the patient. The newly competitive nature of the medical industry has required that medical...
Five Steps to a Successful Social Media Marketing Launch
Over the past few years medical marketing has evolved significantly. The increased usage of the Internet has simplified the way people search for things. Businesses across the globe are utilizing the Internet to sell their wares. Due to the decrease in efficacy of...
What You Can Do as a Medical Provider to Improve Patient Satisfaction Ratings
It has been widely believed and accepted that if you provide quality patient care, your patient satisfaction rates will be high. We now know that this is not always the case. Research has shown that there is a large disparity between perceived hospital and physician...
When It Comes to LASIK – Experience Matters
Laser-Assisted In Situ Keratomileusis (LASIK) has evolved into a common and predominately, successful procedure enjoyed by millions of people annually. As with many areas of medicine, there are occasional stories of adverse outcomes reported in the media. Negative...
For Patient Satisfaction in LASIK You Need Experience and Technology
LASIK is under fire again. Laser-Assisted In Situ Keratomileusis (LASIK), was recently in the news because of a study on the high percentage of side effects experienced. These side effects include glare and halos. I began working in the refractive industry over 12 years ago and over the years have seen many news stories. Some stories proclaim the negative outcomes from LASIK and some proclaim the positive. I can’t help but be frustrated by the generalization that these stories make. LASIK is not a procedure that can be performed by any Ophthalmologist. It takes training. It takes skill. It takes experience. It takes technology.
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