Marketing isn’t rocket science, but it does take experience to do it well. Yet many businesses don’t have the time or the money to fail in marketing. To help, we’ve put together the seven biggest sins (ahem, mistakes) businesses make. Our goal is that this information...
The internet doesn’t stop running because of a pandemic. More people are using it than ever before. Social distancing has altered how we live and conduct business. Whether temporary or permanent, businesses have an opportunity to continue to meet the needs of their...
Some things are just more fun in quantities greater than one. This is especially the case when it comes to marketing. When you put all of your proverbial marketing eggs in one basket, you limit your opportunities for success. Yeah, you may save money, but consider how...
You could spend a million dollars a year in medical marketing, but if the communication within your practice is weak, your patients are going to end up frustrated and on someone else’s schedule. Patient satisfaction is critical in healthcare. No longer are patients...
“You can’t hit targets you aren’t aiming at.” This compelling quote from the founder of BNI founder, Dr. Ivan Misner, is a perfect introduction to the importance of goal setting. The new year brings about change in many forms. In business, the new year often means...
We want to believe our customers understand their options before making a purchase. However, this is often not the case. A conscious consumer is someone who is critically aware of his or her decisions about goods and services. Whether that service is healthcare,...