When the television switches over to ads, do you watch them or get a snack? What about the radio station? A whopping 86% of consumers change the channel, mute the TV or skip ads, according to this report. So, how do you get through to your target customers? Word of...
Email marketing is one of the oldest forms of digital marketing but it still packs a punch. When used effectively, email marketing can not only help your business stay top of mind, it can position you as a thought leader. At MindStream Creative, we believe marketing...
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
Upon launching a website design or redesign project many businesses focus on the wrong things when choosing a partner. This can often lead to significant regret down the road, not to mention expense. Web design isn’t just about price. It isn’t just about choosing a...
Email marketing is dead, they said. Social media marketing is the only way to go, they said. But they are wrong. If your goal is to increase brand awareness, gain new leads, and grow your business, you don’t want to ignore email marketing. When battling head to head,...
The psychology of color’s effect, when used in marketing, has been debated for years. Some experts claim that specific colors should be used in marketing as they elicit desired emotions and buying behaviors. While color has been proven to enhance long-term memory,...
