by Melanie Herron | Jul 29, 2015 | Blog
Blogging is one of the most effective ways to generate new leads and patients for your medical organization. Each blog provides a new way to be found by search engines through the use of unique keywords. Blogs allow businesses to provide information on a variety of...
by Melanie Herron | Jul 21, 2015 | Blog
Smart medical marketers understand that in order to be effective, they must provide education through communication. Messages must be crafted in such a way that they resonate with the business’s target audience. This can be challenging when the business provides...
by Melanie Herron | Jul 7, 2015 | Blog
Let’s face it, people like easy. Video is easy. It’s no wonder that social media posts using video have the most organic reach than any other type of post on Facebook. So what are you doing to increase the amount of engagement on your social media pages? Here are five...
by Melanie Herron | Jun 23, 2015 | Blog
Social media can be a highly effective tool for marketing a medical practice. The trick is to know how to use it in a way that both engages fans and connects existing and prospective patients to one another. Here are three strategies that will help make your social...
by Melanie Herron | Jun 8, 2015 | Blog
To successfully market a medical practice, a variety of factors must be in place. One of the most important initial steps you should take is to define your target market. This means knowing your ideal patient. If you don’t know your target market, it can be virtually...
by Melanie Herron | May 27, 2015 | Blog
Social media has won the hearts of businesses across the globe. Tools, such as Facebook, Twitter and LinkedIn have become a cornerstone for business communication and promotion. However, the reasons for implementing social media into a medical practice can go much...
