by Melanie Herron | Mar 28, 2014 | Blog
The majority of medical practices have realized the necessity of having a social media presence for improved communication and business growth. According to Pew Internet Research, 41% of patients look for medical content on social media sites and 94% of those patients...
by Melanie Herron | Mar 21, 2014 | Blog
Customer service within the healthcare arena is an integral part of a patients’ experience. Consumers demand a high level of care from their providers and are quick to share negative experiences should they have one. A recent report by The Point of Care...
by Melanie Herron | Mar 14, 2014 | Blog
Social media marketing has transformed the way medical practices, facilities and hospitals communicate with their patients and community. Social media provides a place for patients to share their experience and ask questions. It also provides a place for the...
by Melanie Herron | Mar 7, 2014 | Blog
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
by Melanie Herron | Feb 27, 2014 | Blog
Growing a medical practice or facility has changed drastically over the years. Consumers understand they have a choice when it comes to medical and dental providers and insist on seeing the best. Consumers no longer trust claims made by providers that they are the...
by Melanie Herron | Feb 21, 2014 | Blog
Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...
