by Melanie Herron | Oct 4, 2013 | Blog
As mentioned in previous blog posts, it is very important to utilize the fact that employees can be advocates for your practice. An engaged employee will be able to ask open-ended questions of potential patients, uncovering the best services and procedures to them at...
by Melanie Herron | Sep 27, 2013 | Blog
More often than not, a patient’s first contact with your practice is through your employees. The impression that this encounter makes paves the way for your practices success or failure. The power of a genuine smile and interest is priceless. When people are...
by Melanie Herron | Sep 20, 2013 | Blog
As mentioned in previous blog posts, it is very important to utilize the fact that employees can be advocates for your practice. An engaged employee will be able to convince potential patients that your practice is the best choice for the services they need. They...
by Melanie Herron | Sep 12, 2013 | Blog
It’s September, which means the year will be over in less than 3 months. It’s now time to start planning for 2014. To plan for the new year: 1. Analyze the Year’s Performance An effective way of analyzing the practices medical marketing strategy for the year is...
by Melanie Herron | Sep 5, 2013 | Blog
In the 21st century, managing a reputation online is vital to the survival and growth of a medical practice. The Internet is usually the first place a new patient encounters a practice. How the practice is represented online will determine if a prospective patient...
by Melanie Herron | Aug 29, 2013 | Blog
A conscious consumer is someone who is critically aware of his or her decisions pertaining to goods and services. As the demand for health care increases, patients need to make more conscious decisions. Doctors can help encourage patients to be conscious consumers by...
