by Melanie Herron | Aug 22, 2013 | Blog
The past few blogs have focused on employees and patients but doctors also play a big role in retaining patients. When a patient makes contact with a practice is it usually an employee that they meet. The employees can be the highly engaged, but if the doctor is not...
by Melanie Herron | Aug 15, 2013 | Blog
When you create a brand for your practice, it is important to market it so people choose it over the competition. One way to strengthen your brand is to start viewing your employees as your brand advocates. An employee advocate is someone that promotes your practice...
by Melanie Herron | Aug 9, 2013 | Blog
Every doctor has been in this classic situation: “Do you have any questions?” the doctor asks. The patient replies with a “no” simultaneously shaking his or her head. The doctor feels satisfied that they have answered their patient’s questions but in reality the...
by Melanie Herron | Aug 1, 2013 | Blog
In a previous blog, we mentioned that happy employees are the “lifeblood” of the practice. Before a patient meets the doctor, they make first contact with an employee through the phone or in person. If that first encounter is less than desirable you are at risk of the...
by Melanie Herron | Jul 23, 2013 | Blog
Effective marketing strategies are designed to both attract new patients and retain existing ones. Many medical marketing strategies focus on attracting new patients and ignore strategies for patient retention. The best way to retain existing patients is by building...
by Melanie Herron | Jul 18, 2013 | Blog
A marketing plan’s purpose is to attract new patients and retain old ones. An important component of a successful marketing strategy is social media and it is important to remember that marketing should not only be about your practice. A prospective patient often...
