by Melanie Herron | Sep 12, 2012 | Blog
If you want to grow your medical practice, you must have a website. There really are no ifs ands or buts about it. Today’s patients expect it. Many are even frustrated when a provider they are considering does not have a website. It affects the providers’ credibility...
by Melanie Herron | Sep 6, 2012 | Blog
Most physicians are superb at giving information to their patients. The challenge many have however, is engaging with them. Non-compliance is a major problem in the U.S. One way we can combat it is through better communication between doctor and patient. During a...
by Melanie Herron | Aug 30, 2012 | Blog
After reading an excellent post today on how much personal information doctors should share when talking to patients, I wanted to further extrapolate on the topic. I am a firm believer in the benefits of self-disclosure, as long as it benefits the patient. The...
by Melanie Herron | Aug 22, 2012 | Blog
Whether you are an experienced user of social media for your healthcare practice or just getting started, an important consideration that will need to be made is when to publish your posts. Most medical practices would assume that posts should be made during normal...
by Melanie Herron | Aug 14, 2012 | Blog
Marketing a medical practice without a plan can be compared to driving to a destination without directions. Chances are you are going to get lost. Some practices believe that because they do not have much of a marketing budget they can just get by advertising as...
by Melanie Herron | Aug 10, 2012 | Blog
Eye contact is something we admire in a person. It shows respect and tells us that the person we are speaking to is paying attention to what we are saying. It is easy to understand why a patient would be frustrated with a doctor who is unwilling to look them in the...
