by Melanie Herron | May 23, 2012 | Blog
Medical providers across the globe face a daily frustration – patient no-shows. What makes matters worse is the fact that when a patient doesn’t show up for an appointment, the practice loses money. One no show a day can equate to an average loss of revenue of over...
by Melanie Herron | May 16, 2012 | Blog
A recent article by Neil Baum, MD, posted on Social Media Examiner got me thinking about what it takes to build successful referral sources. Throughout my career I have had the opportunity to work as a physician liaison and have found that there are key principles...
by Melanie Herron | May 8, 2012 | Blog
Many medical practices begin using social media sites such as Facebook and Twitter because they feel that is what they need to do to remain competitive. While social media marketing is quite popular and beneficial, if not given proper attention, it can actually...
by Melanie Herron | May 2, 2012 | Blog
A recent article I read titled, Improving Hospital Patients’ Experience is Just a Phone Call Away, brought to mind a blog we wrote in 2010 on the importance of the physician phone call for patient retention. If you missed that blog post, you can read it here....
by Melanie Herron | Apr 26, 2012 | Blog
If you have a website, it is highly likely that you have heard about the importance of having unique content on the site. Unique content is content that has not been reproduced or duplicated from any other site. It is content that is 100% yours. Many medical and...
by Melanie Herron | Apr 16, 2012 | Blog
Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...
