by Melanie Herron | Nov 16, 2011 | Blog
Patients come to your practice every day with a specific need. As a medical provider, it is your goal to meet most, if not all of your patients’ medical needs. What happens when your patient has a need that is not brought up during a visit because they do not know...
by Melanie Herron | Nov 9, 2011 | Blog
There are many different ways to communicate a message to a patient or prospective patient. I find the most successful messages are those that resonate with your consumer. North Carolina based hospital system, Wake Med, is doing just that through their radio and print...
by Melanie Herron | Nov 2, 2011 | Blog
When most people think of marketing, they envision traditional outbound marketing consisting of direct mail, television, radio, cold-calls, and print advertising. Outbound marketing’s main focus is finding new patients. Depending on the medical specialty and...
by Melanie Herron | Oct 24, 2011 | Blog
Reputation, as defined by Wikipedia is the “opinion (more technically, a social evaluation) of the group of entities toward a person.” Physicians and other medical providers’ success depend on their reputation. With the technological advancements prevalent today, it...
by Melanie Herron | Oct 17, 2011 | Blog
Social media has become very common within the healthcare arena, especially when paired with a medical marketing strategy. Medical practices and hospitals are opening their doors to a new way to reach potential patients. Those who have had concerns about whether or...
by Melanie Herron | Oct 11, 2011 | Blog
The term community has changed. It used to mean a gathering of people, however, as cities grow, people are becoming more spread out. Large hospital systems are buying the smaller ones in an effort to expand their patient reach. Meanwhile, consumers have become...
