by Melanie Herron | Sep 6, 2011 | Blog
It has been widely believed and accepted that if you provide quality patient care, your patient satisfaction rates will be high. We now know that this is not always the case. Research has shown that there is a large disparity between hospital and physician quality of...
by Melanie Herron | Aug 29, 2011 | Blog
When I was in graduate school I learned about how patients were taking a more proactive approach to their healthcare planning. They wanted control and decision making power. Why is it then that so many patients still depend on their medical provider to tell them...
by Melanie Herron | Aug 22, 2011 | Blog
The purpose of a website today is not to list everything imaginable about your practice. It is to get the visitors to take action. This can be filling out a form, calling, visiting another page on the site or answering a questionnaire. A call to action (CTA) on a...
by Melanie Herron | Aug 18, 2011 | Blog
Many patients do not realize they have the power when it comes to their healthcare. They play an important role in their healthcare successes and failures. Why then do many patients find it difficult to engage their providers? A recent study found that patients’ feel...
by Melanie Herron | Aug 8, 2011 | Blog
Let’s face it, marketing a medical practice costs money. It also takes time and experience to do it properly. Depending on the medical practice or facilities specialty, there may not have been a need to market previously. As the medical industry becomes more...
by Melanie Herron | Aug 2, 2011 | Blog
Patients have many choices available when considering a health care provider. Insurance companies are relied on less frequently when it comes to medical provider selection. Patient satisfaction is the cornerstone to any marketing growth plan. There are numerous ways...
