by Melanie Herron | Aug 22, 2011 | Blog
The purpose of a website today is not to list everything imaginable about your practice. It is to get the visitors to take action. This can be filling out a form, calling, visiting another page on the site or answering a questionnaire. A call to action (CTA) on a...
by Melanie Herron | Aug 18, 2011 | Blog
Many patients do not realize they have the power when it comes to their healthcare. They play an important role in their healthcare successes and failures. Why then do many patients find it difficult to engage their providers? A recent study found that patients’ feel...
by Melanie Herron | Aug 8, 2011 | Blog
Let’s face it, marketing a medical practice costs money. It also takes time and experience to do it properly. Depending on the medical practice or facilities specialty, there may not have been a need to market previously. As the medical industry becomes more...
by Melanie Herron | Aug 2, 2011 | Blog
Patients have many choices available when considering a health care provider. Insurance companies are relied on less frequently when it comes to medical provider selection. Patient satisfaction is the cornerstone to any marketing growth plan. There are numerous ways...
by Melanie Herron | Jul 26, 2011 | Blog
July marks the halfway point through the 2011 calendar. It is an important time of the year to pause and assess where you are as a medical practice with respect to your 2011 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or...
by Melanie Herron | Jul 19, 2011 | Blog
Even though doctors and patients these days seem to be surrounded by technology, the foundation of medicine stems from face-to-face interaction. The heart and soul of healthcare lies in human contact, genuine concern, and empathy. We here at MindStream Creative are...
