by Melanie Herron | Jan 24, 2011 | Blog
The doctor-patient network is a web of interconnecting relationships forged between each person who steps through your door. A key strategy for effectively growing an aesthetic practice is optimizing patient referrals, but as a provider, it is important to understand...
by Melanie Herron | Jan 20, 2011 | Blog
As marketing consultants, a question we frequently are asked is how to deliver the argument of adding social media to a medical practice. Medical providers are typically cautious when considering moving to the social media realm of marketing. This challenge puts the...
by Melanie Herron | Jan 12, 2011 | Blog
Medical providers typically have a hard time finding the resources to spend on marketing for their medical practice. With the recent changes in healthcare, more and more medical practices are finding the need to aggressively market their practice to the community....
by Melanie Herron | Jan 5, 2011 | Blog
Medical mystery shopping has become more and more necessary and common with the health reform changes underway. The increased need to see more patients because of decreased reimbursements means that patients may potentially end up shortchanged when it comes to quality...
by Melanie Herron | Dec 22, 2010 | Blog
The evolution of effective marketing continues to change and is now quite different from traditional marketing methods. Today, businesses must create a strong online presence to gain market share. Google has made it easier for businesses to boost their local search...
by Melanie Herron | Dec 15, 2010 | Blog
Medical practices across the globe are busy seeing the last of their patients for year 2010. Administrators, CEO’s and other practice leaders are looking at the books and gauging how the practice performed this year over last. It is also the time to gauge how...
