by Melanie Herron | Dec 30, 2019 | Blog, Content Marketing, Marketing Tips
We want to believe our customers understand their options before making a purchase. However, this is often not the case. A conscious consumer is someone who is critically aware of his or her decisions about goods and services. Whether that service is healthcare,...
by Melanie Herron | Nov 14, 2019 | Blog, Marketing Tips
The last quarter is an important time for business executives and marketers. It is the time of year for assessing overall marketing performance so the right decisions can be made for the coming year. If this isn’t the very first thing you do when developing a...
by Melanie Herron | Oct 22, 2019 | Blog, Marketing Tips
In marketing, many businesses focus their marketing efforts on reaching people who mirror the demographics in which they fall. This is often a very limiting viewpoint that undermines your ability to expand. Black consumers, according to a recent Nielsen report,...
