Brand awareness is the ability to have your desired customer recognize your brand and associate it with specific products and services. Small businesses must focus their marketing efforts on strengthening brand awareness to increase trust and credibility to stand out...
If there’s one thing we’ve learned about digital marketing over the years, it’s that trends are ever-evolving. It’s essential to understand what is coming and going within the digital marketing landscape to better leverage your brand and stay relevant with the times....
If you want to build a better brand for your business, it is essential to have a color palette that makes sense and is memorable in the eyes of your target audience. Surely you’ve noticed that red is used for the Emergency Department and Urgent Care centers. The color...
Healthcare has transformed into a commodity, the product being the care provided by the medical provider. There are only so many medical professionals, and we pick and choose our providers based on their location, expertise, compassion, and insurance participation....
Think back to your favorite advertisement. Chances are, it is your favorite because it made you laugh out loud, cry, or feel empathy for the person or people in the ad. Emotions are powerful. Research has proven that having an emotional response causes the brain to...
Marketing today has evolved to be heavily dependent on the internet for attracting and retaining customers. The ultimate goal is to appear on the first page of search results for the services offered. The challenge, however, is that many businesses aren’t sure what...
