by Allie O'Brien | Feb 22, 2023 | Blog, Creative, Customer Engagement, Digital marketing, Marketing Tips
Email marketing is easily one of the most effective digital marketing strategies. In 2022, 89% of marketers said email marketing is their primary strategy. The benefits of utilizing email marketing stack up quickly, allowing you to communicate directly with your...
by Allie O'Brien | Feb 7, 2023 | Blog, Branding, Digital marketing, Marketing Tips, SEO, Social Media Marketing
Brand awareness is the ability to have your desired customer recognize your brand and associate it with specific products and services. Small businesses must focus their marketing efforts on strengthening brand awareness to increase trust and credibility to stand out...
by Allie O'Brien | Jan 26, 2023 | Blog, Digital marketing, Marketing Tips
If there’s one thing we’ve learned about digital marketing over the years, it’s that trends are ever-evolving. It’s essential to understand what is coming and going within the digital marketing landscape to better leverage your brand and stay relevant with the times....
by Melanie Herron | Dec 9, 2022 | Blog, Branding, Creative, Design, Marketing Tips
If you want to build a better brand for your business, it is essential to have a color palette that makes sense and is memorable in the eyes of your target audience. Surely you’ve noticed that red is used for the Emergency Department and Urgent Care centers. The color...
by Melanie Herron | Sep 27, 2022 | Blog, Marketing Tips, Medical Marketing, Social Media Marketing
Healthcare has transformed into a commodity, the product being the care provided by the medical provider. There are only so many medical professionals, and we pick and choose our providers based on their location, expertise, compassion, and insurance participation....
by Melanie Herron | Aug 18, 2022 | Blog, Content Marketing, Creative, Marketing Tips, Medical Marketing, Social Media Marketing
Think back to your favorite advertisement. Chances are, it is your favorite because it made you laugh out loud, cry, or feel empathy for the person or people in the ad. Emotions are powerful. Research has proven that having an emotional response causes the brain to...
