Every business, regardless of its size, encounters marketing blunders. The key is to learn from these mistakes, but some companies repeatedly fall into the same traps. Over time, these errors can tarnish a brand’s reputation and appeal. For small to medium-sized...
Ethical considerations and best practices in medical marketing are near and dear to my heart. It is amazing how many marketing agencies claim to offer medical marketing services but lack experience working in this highly regulated industry. I’d like to share a...
Establishing and maintaining strong relationships with physician referral sources is crucial for the growth and success of healthcare providers. In fact, it is one of the most critical medical marketing tactics any healthcare business can employ. Referral marketing...
As we slide deeper into 2024, healthcare businesses must assess how their business is performing compared to their goals for the year. It is equally important to review marketing performance to identify changes that need to be made if a tactic is underperforming. ...
In recent years, consumer behaviors have evolved rapidly, driven by technological advancements, changing demographics, and shifting societal values. As a result, businesses must stay abreast of these changes to remain competitive and relevant in the marketplace. Here...
In today’s digital age, video content has become an essential tool for healthcare marketing. With its ability to convey complex information in an engaging and easily digestible format, video can significantly enhance patient engagement, build trust, and drive...
