by Melanie Herron | Jul 15, 2024 | Blog, Content Marketing, Digital marketing, Marketing Tips, Medical Marketing, Social Media Marketing
As we slide deeper into 2024, healthcare businesses must assess how their business is performing compared to their goals for the year. It is equally important to review marketing performance to identify changes that need to be made if a tactic is underperforming. ...
by Melanie Herron | Jul 9, 2024 | Blog, Branding, Content Marketing, Digital marketing, Marketing Tips, Medical Marketing, Social Media Marketing, Videos
In recent years, consumer behaviors have evolved rapidly, driven by technological advancements, changing demographics, and shifting societal values. As a result, businesses must stay abreast of these changes to remain competitive and relevant in the marketplace. Here...
by Allie O'Brien | Jun 18, 2024 | Blog, Marketing Tips, Medical Marketing
In today’s digital age, video content has become an essential tool for healthcare marketing. With its ability to convey complex information in an engaging and easily digestible format, video can significantly enhance patient engagement, build trust, and drive...
by Melanie Herron | Sep 27, 2022 | Blog, Marketing Tips, Medical Marketing, Social Media Marketing
Healthcare has transformed into a commodity, the product being the care provided by the medical provider. There are only so many medical professionals, and we pick and choose our providers based on their location, expertise, compassion, and insurance participation....
by Melanie Herron | Aug 18, 2022 | Blog, Content Marketing, Creative, Marketing Tips, Medical Marketing, Social Media Marketing
Think back to your favorite advertisement. Chances are, it is your favorite because it made you laugh out loud, cry, or feel empathy for the person or people in the ad. Emotions are powerful. Research has proven that having an emotional response causes the brain to...
by Melanie Herron | May 9, 2022 | Blog, Content Marketing, Customer Engagement, Digital marketing, Marketing Tips, Medical Marketing, SEO, Social Media Marketing
Every business makes marketing mistakes, and while the goal of any error is to learn from it, some companies continue making the same mistakes. Over time, these mistakes can damage a business’s credibility and brand appeal. Mistakes can be costly from a...
