by Allie O'Brien | Feb 7, 2023 | Blog, Branding, Digital marketing, Marketing Tips, SEO, Social Media Marketing
Brand awareness is the ability to have your desired customer recognize your brand and associate it with specific products and services. Small businesses must focus their marketing efforts on strengthening brand awareness to increase trust and credibility to stand out...
by Melanie Herron | Jun 20, 2022 | Blog, Content Marketing, Digital marketing, Marketing Tips, SEO
Marketing today has evolved to be heavily dependent on the internet for attracting and retaining customers. The ultimate goal is to appear on the first page of search results for the services offered. The challenge, however, is that many businesses aren’t sure what...
by Melanie Herron | May 9, 2022 | Blog, Content Marketing, Customer Engagement, Digital marketing, Marketing Tips, Medical Marketing, SEO, Social Media Marketing
Every business makes marketing mistakes, and while the goal of any error is to learn from it, some companies continue making the same mistakes. Over time, these mistakes can damage a business’s credibility and brand appeal. Mistakes can be costly from a...
by Melanie Herron | Feb 24, 2022 | Blog, Content Marketing, Digital marketing, Marketing Tips, Medical Marketing, SEO, Social Media Marketing
We know one thing about marketing in the digital age—best practices are constantly shifting. And as new apps continue to disrupt how we consume information, it’s more important than ever to continually keep an eye on what’s working in the present. Is there a...
by Melanie Herron | Nov 30, 2021 | Blog, Content Marketing, Marketing Tips, Medical Marketing, SEO
As the year’s end draws close, savvy business owners analyze the year’s performance and compare it to the goals placed at the onset of 2021. The end of the year is the perfect time to do a final review of what marketing tactics worked and didn’t and create a strategy...
by Melanie Herron | Aug 13, 2021 | Blog, Content Marketing, Marketing Tips, SEO, Social Media Marketing
In an era of marketing strategies that have become more digital, everyone wants to see the analytics. How many followers do you have? Where are your service pages ranking on search engine results pages (SERPs)? What’s been the reach of your most recent digital ad...
