What’s the point of having a beautiful website if it isn’t discoverable on the first page of search results? Ninety percent of all internet searches happen on Google, so checking as many makes-Google-happy-boxes as possible is a smart move to improving your online...
Every business, regardless of its size, encounters marketing blunders. The key is to learn from these mistakes, but some companies repeatedly fall into the same traps. Over time, these errors can tarnish a brand’s reputation and appeal. For small to medium-sized...
Understanding return on investment (ROI) is crucial for any marketing strategy, and social media is no exception. Essentially, ROI measures the effectiveness of marketing efforts, expressed as a percentage that indicates positive or negative growth. While some areas...
Reflect on your all-time favorite advertisement. What stands out isn’t just the product; it’s the emotional experience it delivered. Whether it made you laugh, brought a tear to your eye, or evoked empathy, those feelings linger long after the screen goes dark....
Email marketing isn’t dead. Social media marketing isn’t the only game in town. Marketing has evolved, and most businesses have seen the benefits of using digital tactics such as social media marketing to grow their business. Or perhaps they see that their...
As we slide deeper into 2024, healthcare businesses must assess how their business is performing compared to their goals for the year. It is equally important to review marketing performance to identify changes that need to be made if a tactic is underperforming. ...
