Brand awareness is the ability to have your desired customer recognize your brand and associate it with specific products and services. Small businesses must focus their marketing efforts on strengthening brand awareness to increase trust and credibility to stand out...
Healthcare has transformed into a commodity, the product being the care provided by the medical provider. There are only so many medical professionals, and we pick and choose our providers based on their location, expertise, compassion, and insurance participation....
Think back to your favorite advertisement. Chances are, it is your favorite because it made you laugh out loud, cry, or feel empathy for the person or people in the ad. Emotions are powerful. Research has proven that having an emotional response causes the brain to...
Every business makes marketing mistakes, and while the goal of any error is to learn from it, some companies continue making the same mistakes. Over time, these mistakes can damage a business’s credibility and brand appeal. Mistakes can be costly from a...
We know one thing about marketing in the digital age—best practices are constantly shifting. And as new apps continue to disrupt how we consume information, it’s more important than ever to continually keep an eye on what’s working in the present. Is there a...
In order to grow as a business, it’s crucial to identify your marketing objectives. Without clear, achievable marketing targets, your company could operate much like a sailboat lost at sea—no direction, no support, and no idea where it’s headed. However, setting an...
