Marketing is constantly changing and advancing how we reach and connect with our target audience and customers. What worked yesterday might not work tomorrow. To stay ahead of the game in 2025, businesses need to be aware of these key trends:

Voice Search: Your Customers Are Listening

Voice search isn’t just a fad anymore. It’s part of everyday life. Did you know at least 35% of US homes have a smart speaker? That’s a lot of people talking to their devices! To reach them, you need to think like they do.

• Forget Jargon, Talk Like a Human: Instead of stuffing keywords, use natural language like your customers would. Instead of searching for the “Best coffee shops in Bend, OR,” voice search is more natural and would look more like, “What is the best coffee shop near me?” 
• Location, Location, Location: People often use voice search to find things nearby. Ensure your Google My Business profile is spot-on so you show up when they ask for the “best pizza near me.”

Email Marketing: It’s Not Dead, It’s Evolving

Email marketing is still a powerful tool, but blasting everyone with the same message is so last year.

• Automate Your Way to Success: Set up automated email sequences to welcome new subscribers, nurture leads, and even nudge past customers to come back.
• Personalize, Personalize, Personalize: Treat your customers like individuals. Segment your email lists based on their interests, past purchases, and even where they live. Send them offers and information that actually matter to them.

Email Segmentation: The Key to Targeted Success

Imagine sending a special offer only to the people who actually care about receiving it. That’s the power of email segmentation!

• Divide and Conquer: Break down your email list into smaller groups based on age, location, and what they’ve bought in the past.
• Hit the Bullseye: Send targeted messages to each group that speak directly to their needs and interests. This will not only get you more opens and clicks, but it’ll build stronger relationships with your customers.

Video Marketing: The Show Must Go On (and On and On)

Video content is still king. People love watching videos, whether a quick TikTok or a longer live stream.

• Keep it Short and Sweet: Short-form videos are perfect for grabbing attention. Platforms like TikTok and Instagram Reels are your friends.
• Go Live! Connect with your audience in real-time with live streams on platforms like Instagram Live and Facebook Live. It’s a great way to answer questions and build community.

By embracing these trends, you can connect with your audience in a more meaningful way, build brand loyalty, and ultimately drive more success for your business.

MindStream Creative can help you navigate these changes and develop a winning marketing strategy. Let’s talk.