Within the healthcare industry, social media allows providers to engage and educate their patients and prospective patients. Many practices are interested in joining the more than 11 million businesses that have a Facebook page but are hesitant. Two things holding many back is a concern for the time commitment involved with managing social media and concern for how to handle posts made by others on their page.
Using social media in healthcare is unique because of HIPAA. The guidelines created by HIPAA require providers to be cognizant of their patients’ privacy on the Internet. At MindStream Creative, we talk to many providers who are interested in starting social media but are fearful of negative posts or finding the time to give the page the proper attention. Tasking an employee who is “Internet savvy” can be a recipe for trouble if they are not well versed in handling social media within the healthcare arena. Not wanting to make a mistake, some providers put social media on a back burner.
Understanding the need for practices to implement social media with a limited budget, we developed a variety of solutions that range in price from $500-$1500 per month. We understand that different practices have different goals when it comes to social media management, which is why we created three options. More information on our social media management packages can be found here.
To help practices even further, we are offering our social media implementation package, regularly $1495 for just $995 for a limited time. This package provides the practice with the start up and implementation of sites such as Facebook, Twitter, YouTube, LinkedIn, Citysearch, Angie’s List and Yelp. Not sure how you are going to get fans? We handle that too by designing a custom eBlast that is emailed to your contacts inviting them to like your pages!
Don’t let a lack of time keep you from implementing social media. Bring in 2013 with a new marketing strategy that includes growth through this fantastic tool. For more information, call today at (813) 957-4624 or visit us online at www.mindstreamcreative.com.